Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

WCO Evaluates SAFE Framework to Strengthen Global Trade Security

WCO Evaluates SAFE Framework to Strengthen Global Trade Security

The SAFE Working Group meeting assessed the framework's implementation, focusing on data strategies and green customs initiatives. A new AEO (Authorized Economic Operator) curriculum was launched, and the working plan was revised to better reflect current priorities. Discussions emphasized strengthening coordination across various sectors to enhance the overall effectiveness of the SAFE Framework in promoting secure and efficient trade. The meeting highlighted the ongoing commitment to international customs cooperation and trade security.

Guide to Choosing a TMS for Optimal ROI

Guide to Choosing a TMS for Optimal ROI

This article explores how companies can make informed decisions when upgrading their Transportation Management System (TMS) to maximize their return on investment. It highlights key considerations during the selection phase, essential functional requirements, and the importance of integration strategies. Furthermore, the article provides recommendations for continuous optimization after successful TMS implementation. The aim is to help businesses improve transportation efficiency, reduce operational costs, and enhance market competitiveness by strategically upgrading and managing their TMS.

Temu Expands Seller Onboarding with New Management Tools

Temu Expands Seller Onboarding with New Management Tools

This article focuses on Temu sellers, emphasizing the importance of store operation. It provides a detailed interpretation of the qualifications required for opening a store, quick review techniques, and common problem avoidance strategies. The aim is to help sellers efficiently open stores and enhance their competitiveness on the Temu platform. It covers key aspects of navigating the Temu marketplace and optimizing store performance for success in the competitive cross-border e-commerce landscape.

01/16/2026 Logistics
Read More
AFS Logistics Nightingale on Freight Market Challenges

AFS Logistics Nightingale on Freight Market Challenges

The President of AFS interprets the freight market, analyzing the Cowen/AFS Index and discussing topics such as peak season, capacity rates, nearshoring, and the Baltimore bridge collapse. The analysis provides valuable insights into current trends and challenges impacting the freight industry and offers perspectives on navigating these complexities within the broader supply chain landscape. This overview helps stakeholders understand the forces shaping freight costs and make informed decisions regarding their logistics strategies.

Freight Index Reveals Trucking Parcel and LTL Market Trends

Freight Index Reveals Trucking Parcel and LTL Market Trends

The TD Cowen-AFS Freight Index reveals emerging trends in the freight market for Q1 2025. While the trucking sector shows signs of recovery, overcapacity persists. The parcel market navigates a delicate balance between pricing strategies and market realities. The LTL (Less-Than-Truckload) market remains stable but faces ongoing challenges. This report provides valuable insights for logistics decision-makers, offering a comprehensive overview of the current freight landscape and potential future developments.

Parcel LTL and Truckload Rates Show Diverging Q3 Trends TD Cowen

Parcel LTL and Truckload Rates Show Diverging Q3 Trends TD Cowen

The TD Cowen/AFS Freight Index Q3 report reveals unprecedented discounting pressure in parcel shipping due to soft demand. Less-than-truckload (LTL) remains stable, while truckload (TL) is affected by demand and capacity. The report offers businesses valuable insights for developing logistics strategies and optimizing transportation costs. It emphasizes the need for companies to monitor market dynamics and flexibly adjust their plans to navigate the evolving freight landscape and capitalize on potential savings opportunities.

AI Boosts Logistics Sector Amid Economic Uncertainty

AI Boosts Logistics Sector Amid Economic Uncertainty

The logistics industry is undergoing an AI-driven digital transformation aimed at improving efficiency and navigating economic fluctuations. Despite challenges posed by declining freight volumes, market sentiment remains optimistic about future demand. Companies like FreightFriend are leveraging technological innovation to build a more efficient and resilient logistics ecosystem. The shadow of economic recession and the risk of supply chain disruptions necessitate that logistics companies strengthen cost control, diversify operations, and enhance risk management strategies.

TD Cowen Report Analyzes Q3 Freight Pricing Trends

TD Cowen Report Analyzes Q3 Freight Pricing Trends

The TD Cowen/AFS Freight Index Q3 report reveals a complex transformation in the US freight market. Parcel shipping sees unprecedented discounts, LTL pricing remains firm, while truckload demand is weak. The report analyzes data to forecast future trends, providing guidance for businesses in developing transportation strategies. Companies need to pay close attention to market dynamics and respond flexibly to stay competitive. This report highlights the importance of adaptability in navigating the current freight landscape.

USPS 10B Loan Poses Opportunities Challenges for Logistics Firms

USPS 10B Loan Poses Opportunities Challenges for Logistics Firms

The United States Postal Service (USPS) faces financial difficulties and received a multi-billion dollar loan through the CARES Act. This analysis explores the challenges and opportunities facing USPS, along with calls for its operational flexibility. It delves into the root causes of USPS's predicament and potential reform directions. Furthermore, it proposes strategies for logistics companies to leverage the situation, emphasizing win-win cooperation, differentiated competition, and technological innovation to capitalize on the evolving landscape.

01/15/2026 Logistics
Read More