Ecommerce Logistics Faces Supply Chain and Lastmile Challenges

Ecommerce Logistics Faces Supply Chain and Lastmile Challenges

E-commerce expert Rick Watson delves into current e-commerce logistics challenges in a podcast, covering supply chain issues, parcel pricing, last-mile delivery, and peak season preparedness. He emphasizes the importance of optimizing supply chain management, innovating delivery models, and managing risks. Watson also envisions a future for e-commerce logistics characterized by increased intelligence, automation, and sustainability. He highlights the need for businesses to adapt to these evolving trends to remain competitive and efficient in the dynamic e-commerce landscape.

Alibabacom Introduces Realtime Train Data for Targeted Marketing

Alibabacom Introduces Realtime Train Data for Targeted Marketing

Alibaba.com's paid marketing service (Direct Train) introduces real-time data features, providing cross-border e-commerce sellers with key real-time data such as impressions and clicks to facilitate refined operations. With real-time data, sellers can promptly adjust budgets, optimize premium ratios, and refine keywords and products to improve promotion effectiveness. This article details the usage methods and common issues related to real-time data and looks forward to future development directions. This helps sellers make data-driven decisions and improve their advertising ROI.