Factories Boost Exports with Short Video Strategies

Factories Boost Exports with Short Video Strategies

This article addresses the challenges faced by foreign trade factories in short video marketing. It proposes four key strategies: focusing on completion rate by optimizing "hook" design; utilizing four video types including production line footage, product testing, application scenarios, and customer testimonials; and providing case analysis and refined operational recommendations. The aim is to help foreign trade businesses accurately attract traffic and drive significant order growth, potentially unlocking millions in orders.

01/26/2026 Logistics Industry Insights
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Handshaped Wall Hooks Face Patent Infringement Claims

Handshaped Wall Hooks Face Patent Infringement Claims

Attention home decor sellers! ICON Worldwide Pty LTD is initiating patent enforcement (Patent No. D1048860) against hand wall mounts, with a Temporary Restraining Order (TRO) application imminent. If your store lists similar products, immediately investigate and remove them to avoid infringement risks. This hand hook design is unique, combining storage functionality with home decoration aesthetics. Act now to protect your business from potential legal action related to this patented wall mount design.

01/26/2026 Customs Knowledge
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Livestreamer Cathy Heung Struggles As Viewership Declines

Livestreamer Cathy Heung Struggles As Viewership Declines

He Xiangtai's live streaming e-commerce faced quality concerns, triggering a consumer trust crisis and exposing the drawbacks of the low-price "hook product" model. This incident serves as a warning to the live streaming e-commerce industry that traffic is not a panacea, and product quality and after-sales service are the key to winning consumer trust. Cross-border e-commerce sellers should learn from this, focusing on product quality upgrades and establishing a comprehensive after-sales system to remain competitive.

01/06/2026 Logistics Industry Insights
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