Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Nigeria Customs Boosts Efficiency with Wcobacked HS Code Reform

Nigeria Customs Boosts Efficiency with Wcobacked HS Code Reform

The World Customs Organization (WCO), in collaboration with the European Union, held a high-level workshop in Nigeria to enhance the Nigeria Customs Service (NCS)'s expertise in Harmonized System (HS) coding. Through a combination of theoretical and practical training, the workshop aimed to improve the accuracy of customs officials in classifying goods, thereby promoting trade facilitation and injecting new vitality into Nigeria's economic development. This initiative is crucial for ensuring efficient customs procedures and boosting international trade competitiveness.

01/05/2026 Customs Knowledge
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WCO JICA Boost Customs Audits in East Africa

WCO JICA Boost Customs Audits in East Africa

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) jointly launched the "East African Post Clearance Audit Instructor Training Program" (MTP). This initiative aims to cultivate a high-quality regional instructor pool, enhance the Post Clearance Audit (PCA) capabilities of East African customs administrations, and facilitate trade. Through systematic training, curriculum development, and expert guidance, the program seeks to improve PCA skills, promote trade facilitation, strengthen regional cooperation, and achieve sustainable development in the region.

01/05/2026 Customs Knowledge
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IATA Offers VIP Air Traffic Control Training in Moscow

IATA Offers VIP Air Traffic Control Training in Moscow

Moscow ATC VIP Training Center offers IATA-certified Air Traffic Control training. The program aims to cultivate professionals meeting international standards, enhance their professional skills, and ensure aviation safety. Contact information can be found in the original text. This training focuses on providing high-quality education and practical experience to equip students with the necessary skills for a successful career in air traffic control, adhering to global best practices and promoting a safe and efficient airspace.

01/05/2026 Airlines
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Truck Yard Storage Cuts Container Demurrage Costs

Truck Yard Storage Cuts Container Demurrage Costs

Truck yard storage is an effective way to avoid high demurrage fees. When containers cannot be delivered within the free days, trucking companies can temporarily store them in a yard. Opting for yard storage enhances flexibility and security, with pre-pull services often including a free storage period. Key factors include advance planning, communication and coordination, transparent fees, and selecting a reliable trucking company. Utilizing yard storage strategically can significantly mitigate demurrage costs and improve overall logistics efficiency.

01/05/2026 Logistics Encyclopedia
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Container Shipping Rates Surge A New Trend on Latin America Routes

Container Shipping Rates Surge A New Trend on Latin America Routes

Recently, container freight rates on routes from Shanghai to Latin America have seen a significant increase, with rates from Shanghai to the Port of Santos reaching a historical high. This week, rates surged by 26%, reaching $3,646 per FEU. The phenomenon of vessel suspensions has led to increased profits for shipping companies, and regulators are beginning to pay attention to these changes, calling for companies to standardize their pricing management, although specific interventions regarding rates in Latin America remain uncertain.

07/22/2025 Logistics
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The Future of Smart Warehousing Technology-driven Transformation

The Future of Smart Warehousing Technology-driven Transformation

Smart warehousing utilizes automation, artificial intelligence, and other technologies to optimize logistics processes, enhancing inventory management and decision-making efficiency. Although the market value exceeded $23 billion in 2023 and is expected to reach $41 billion by 2027, the widespread adoption of this technology still requires significant effort. Decentralized warehousing networks accelerate delivery but face high capital investment challenges. Industry innovation is mainly led by large enterprises, while academic research focuses on operational issues, highlighting the significant potential of smart warehousing.

07/22/2025 Logistics
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Freight Forwarding Key Risk Management and Compliance Strategies

Freight Forwarding Key Risk Management and Compliance Strategies

This article delves into the three key principles of cargo release by freight forwarders: the rigor of release with original Bill of Lading, the high risks associated with release without original Bill of Lading, and the risk transfer involved in release based on Letter of Guarantee. It also emphasizes the importance of other risk prevention measures. The aim is to assist freight forwarding companies in building a comprehensive risk prevention system and achieving stable development by understanding and mitigating potential liabilities.

08/23/2025 Logistics Encyclopedia
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Roro Ships Transform Oversized Cargo Shipping Globally

Roro Ships Transform Oversized Cargo Shipping Globally

Ro-Ro (Roll-on/Roll-off) ships are specialized vessels designed for loading and unloading cargo directly via vehicles. They offer advantages such as versatility, high loading/unloading efficiency, and adaptability, making them suitable for vehicles, large equipment, and project logistics. Despite limitations like lower cargo space utilization and higher construction costs, Ro-Ro ships remain an indispensable and significant component of international maritime transport. They play a vital role in facilitating the efficient movement of various types of cargo across the globe.

09/29/2025 Logistics Encyclopedia
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