Chinese New Year Spurs Heritage Tourism and Crossborder Travel Boom
During the Spring Festival, new trends emerged including reverse New Year travel, temple blessings, intangible cultural heritage tourism, and two-way cross-border travel. Young people sought personalized festive experiences, the temple economy continued to thrive, the Spring Festival Gala effect boosted scenic spot popularity, and intangible cultural heritage was revitalized. The Chinese New Year not only attracted overseas tourists but also encouraged Chinese tourists to explore the world. The large cultural tourism industry faces new opportunities and challenges.
