Amazon Hosts Spring Salon to Aid Crossborder Sellers

Amazon Hosts Spring Salon to Aid Crossborder Sellers

Buyun.com will host the Amazon Business Spring Salon in Shenzhen on February 27, 2025, aiming to help cross-border e-commerce sellers unlock the secrets of enterprise-level order procurement and double their orders. The event will invite Amazon official managers, brand team managers, and lecturers to share BTD models, order doubling strategies, and release exclusive welfare policies for sellers, providing interactive communication opportunities.

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

Amazon Cracks Down on Fake Reviews to Safeguard Trust

Amazon Cracks Down on Fake Reviews to Safeguard Trust

Amazon is intensifying its efforts to combat fake reviews by suing several companies, aiming to protect its platform's reputation and consumer trust. This article reveals the operational methods and dangers of fake reviews and envisions a future where Amazon builds a fairer and more transparent e-commerce environment. The lawsuits highlight Amazon's commitment to ensuring authentic customer feedback and maintaining a level playing field for sellers.

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

AUDUSD Tests Key Resistance at 06625 Amid Market Uncertainty

AUDUSD Tests Key Resistance at 06625 Amid Market Uncertainty

AUD/USD is oscillating within the 0.6400-0.6700 range, currently around 0.6636. Bulls are attempting to breach the 0.6700 resistance, but bears are showing strength. 0.6625 is a crucial short-term support level; holding above it could pave the way for further upside, while a break below could trigger a pullback. Investors should pay attention to economic data, monetary policy, and global risk sentiment.

Sierra Leone Boosts Customs Audits with WCO Assistance

Sierra Leone Boosts Customs Audits with WCO Assistance

The World Customs Organization (WCO) conducted a post-clearance audit diagnostic in Sierra Leone to enhance the country's tax revenue supervision capabilities. Through in-depth research and expert recommendations, the WCO tailored an improvement plan for Sierra Leone, covering legal regulations, risk management, information technology, personnel training, and departmental collaboration. This initiative not only improved Sierra Leone's customs audit level but also provided valuable insights for global customs supervision.

Uzbekistan Strengthens Customs Controls with WCO Backing

Uzbekistan Strengthens Customs Controls with WCO Backing

The World Customs Organization (WCO), through its Global Trade Facilitation Programme (GTFP), provided remote technical assistance to the State Customs Committee (SCC) of Uzbekistan, focusing on enhancing Post-Clearance Audit (PCA) capabilities. Through theoretical reviews, practical exercises, and case studies, the project significantly improved the auditing skills of Uzbek customs officers and provided recommendations for developing specific customs procedures. This initiative supports Uzbekistan's efforts to improve its trade facilitation level.

Website Content Refresh Boosts SEO and User Engagement

Website Content Refresh Boosts SEO and User Engagement

Strategic website content updates are crucial, avoiding simple republishing. Refine content through data updates, link maintenance, and visual enhancements. Improve user experience and SEO by utilizing redirects. Iterate keywords to adapt to evolving trends. These measures effectively enhance website value and search engine rankings. A well-planned content update strategy goes beyond surface-level changes, focusing on improving user engagement and search engine visibility through a holistic approach.

IATA Launches Training System to Boost Aviation Skills

IATA Launches Training System to Boost Aviation Skills

IATA has launched a new training assessment system designed to comprehensively measure student capabilities through diverse evaluation methods, tailored to course type and proficiency level. This system integrates instructional design, focusing on the development of knowledge, skills, and cognitive abilities. The goal is to promote training excellence and cultivate outstanding talent for the future development of the aviation industry. Detailed policies ensure assessment quality, guaranteeing fairness and impartiality.

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.