Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sales with Optimized Listing Keywords

Amazon Sellers Boost Sales with Optimized Listing Keywords

This article delves into the impact of Amazon Listing keyword modifications on stable, high-performing listings. Through case study analysis, it emphasizes the risks and strategies involved in making changes. It recommends thorough evaluation before any modifications and advocates for an 'additive' approach to optimization, prioritizing expansion over reduction, to mitigate risks and enhance the listing's overall reach. The goal is to improve visibility and maintain sales momentum while avoiding negative consequences from poorly executed keyword adjustments.

01/05/2026 Logistics Encyclopedia
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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IATA Celebrates 50 Years of Training Shaping Aviations Future

IATA Celebrates 50 Years of Training Shaping Aviations Future

With fifty years of development, IATA Training keeps pace with industry changes, providing high-quality training services to the global aviation industry through experiential learning, curriculum innovation, data-driven insights, and diversified channels. IATA is committed to representing, leading, and serving the aviation industry, contributing to its sustainable development. Its training programs are designed to meet the evolving needs of aviation professionals and organizations worldwide, ensuring a skilled and knowledgeable workforce for the future of air travel.

01/08/2026 Airlines
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UPS Cuts Jobs Boosts Automation Amid Industry Shifts

UPS Cuts Jobs Boosts Automation Amid Industry Shifts

In response to network adjustments in the US and reduced Amazon volume, UPS has laid off approximately 34,000 employees and closed 93 buildings this year. The company is actively transforming through automation upgrades and focusing on high-profit businesses to adapt to the evolving e-commerce landscape and increasing customer demands. This strategic adjustment offers significant insights for the entire logistics industry. The changes highlight the need for adaptability and efficiency in a rapidly changing market environment.

01/08/2026 Logistics
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USPS Targets Package Delivery for Revenue Growth by 2026

USPS Targets Package Delivery for Revenue Growth by 2026

The United States Postal Service projects a 9.4% growth in package delivery for fiscal year 2026, making it a key driver of revenue growth. However, international mail business is expected to decline significantly. To achieve its growth targets, the USPS must address intense market competition and high operating costs, while adapting to external environmental changes. Key strategies for the future include strengthening partnerships with e-commerce platforms, expanding cross-border e-commerce business, and improving operational efficiency.

01/08/2026 Logistics
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Logistics Sector Struggles With Rising Costs Warehousing Shortages

Logistics Sector Struggles With Rising Costs Warehousing Shortages

The latest LMI report indicates a second consecutive month of expansion in the logistics industry, despite rising costs and warehousing constraints. High inventory costs and warehousing pressures highlight the consequences of earlier stockpiling. The report also reveals the impact of macroeconomic uncertainty and trade policies, emphasizing the need for companies to optimize inventory management, find effective warehousing solutions, improve transportation efficiency, and closely monitor trade policy changes. This will enable them to navigate uncertainty and identify growth opportunities.

01/08/2026 Logistics Industry Insights
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Supply Chain Efficiency Hinges on Frontline Supervisor Support

Supply Chain Efficiency Hinges on Frontline Supervisor Support

As the peak season for supply chains approaches, the role of frontline supervisors becomes crucial. This article highlights the challenges they face, including burnout and employee turnover, and explores the costs associated with training gaps and staff attrition. It provides an action guide with recommendations such as setting realistic goals, mandating time off, and offering practical leadership training. The aim is to help companies build high-performing frontline supervisor teams, thereby improving overall supply chain efficiency and stability.

01/08/2026 Logistics Industry Insights
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COSCO OOCL Expand MWAX Service to Conakry Port

COSCO OOCL Expand MWAX Service to Conakry Port

COSCO SHIPPING and OOCL jointly upgraded the MWAX service, incorporating the Port of Conakry in Guinea into the network. This enhancement will improve the transportation capacity of bulk commodities, strengthen their position in the African market, and facilitate the development of China-Africa trade. Both parties will continue to optimize the service to address challenges and provide high-quality shipping services. The upgraded MWAX service aims to better serve the growing trade demands between China and West Africa.

01/08/2026 Logistics
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Logistics Firms Adopt Subscriptions Multicarrier Plans for 2025 Peak Season

Logistics Firms Adopt Subscriptions Multicarrier Plans for 2025 Peak Season

A DHL eCommerce report highlights logistics subscription services and multi-carrier strategies as crucial for e-commerce businesses preparing for the 2025 peak season. Logistics subscriptions help optimize costs and services, while a multi-carrier approach diversifies risk and improves efficiency. The report provides valuable insights for e-commerce companies facing the challenges of peak periods. It emphasizes the importance of leveraging diverse carrier networks to ensure timely deliveries and manage potential disruptions during high-demand periods.

01/07/2026 Logistics Industry Insights
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