Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
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Global Shipping Costs How to Avoid Volumetric Weight Fees

Global Shipping Costs How to Avoid Volumetric Weight Fees

Why are international shipping costs so high? This article reveals the 'volumetric weight' billing rules, analyzes the phenomenon of high freight rates for lightweight goods, and provides practical cost-saving tips such as optimizing packaging, selecting appropriate shipping channels, and finding reliable freight forwarders. It aims to help you solve the freight cost problem, reduce logistics expenses, and achieve more efficient international trade. By understanding volumetric weight and implementing these strategies, businesses can significantly lower their shipping costs and improve their overall profitability.

01/15/2026 Logistics Encyclopedia
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Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

01/16/2026 Logistics Industry Insights
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Shipping Industry Adopts New Pricing Models for Resilience

Shipping Industry Adopts New Pricing Models for Resilience

The ocean freight industry urgently needs transformation to build a more resilient global shipping system. Industry leaders discussed performance-based pricing models and product differentiation strategies, emphasizing technological innovation, business model reshaping, and relationship management optimization. By improving service quality, reducing transportation costs, and building trust, the industry can collectively promote transformation and upgrading. This includes exploring innovative pricing structures that reflect actual performance and differentiating services to cater to specific client needs, ultimately leading to a more efficient and customer-centric industry.

01/05/2026 Logistics Industry Insights
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Moldova Boosts Trade Efficiency with Customs System Upgrade

Moldova Boosts Trade Efficiency with Customs System Upgrade

Supported by the SECO-WCO Global Trade Facilitation Programme, Moldovan Customs held a workshop on strategic planning and performance evaluation to enhance strategic alignment, governance, and accountability. Participants utilized tools like PESTLE and SWOT analysis to develop strategic objectives and KPIs. The WCO will continue to provide support, assisting Moldovan Customs in becoming a new engine for efficient trade. The workshop aimed to improve customs operations through better planning and performance measurement, ultimately contributing to increased trade facilitation and economic growth in Moldova.

12/30/2025 Customs Knowledge
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WCO Advances Digital Customs Transformation and Global Cooperation

WCO Advances Digital Customs Transformation and Global Cooperation

The WCO Technical Committee meeting focused on the future development of customs, exploring digital transformation, performance evaluation, and innovative cooperation models. The meeting emphasized the importance of strategic direction, technology application, and partnerships, aiming to enhance the role of customs in global trade facilitation and security. Discussions centered on leveraging digital tools to streamline processes, establishing effective performance metrics, and fostering collaboration to address emerging challenges. The ultimate goal is to create more efficient, secure, and transparent customs operations worldwide.

12/30/2025 Customs Knowledge
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