Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit, the 18th largest website globally, is emerging as a new frontier for cross-border e-commerce sellers seeking high-intent users due to its unique community-driven model. Through precise ad targeting and active community engagement, brands can achieve both brand awareness and sales performance on Reddit, fostering user loyalty. By leveraging Reddit's niche communities and understanding its culture, e-commerce businesses can effectively acquire new customers and drive sustainable growth in the international market.

01/23/2026 Logistics Industry Insights
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FMCSA Revamps Safety Monitoring System for Trucking Industry

FMCSA Revamps Safety Monitoring System for Trucking Industry

FMCSA is updating its SMS (Safety Measurement System) to improve data analysis and risk assessment, ultimately enhancing road safety. The updates include increased data transparency, adjustments to categorization, and revised thresholds. These changes aim to more effectively identify high-risk carriers and ultimately reduce the incidence of crashes. The revamped system seeks to provide a more accurate and comprehensive picture of motor carrier safety performance, enabling better targeted interventions and contributing to safer roadways for all.

01/20/2026 Logistics
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Warehouse Storage Optimization Cuts Costs Boosts Efficiency

Warehouse Storage Optimization Cuts Costs Boosts Efficiency

Insufficient warehouse space and low operational efficiency are common challenges for managers. This paper introduces modern warehouse storage solutions such as high-density storage systems, adjustable racking systems, mobile racking systems, and mezzanine racking systems. These solutions help businesses improve storage efficiency and build an efficient, flexible, and sustainable logistics operation system. By implementing these strategies, companies can optimize space utilization, streamline workflows, and enhance overall supply chain performance, leading to cost savings and improved customer satisfaction.

01/21/2026 Warehousing
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Amazon Sellers Urged to Optimize Conversions Amid US Sales Push

Amazon Sellers Urged to Optimize Conversions Amid US Sales Push

This article delves into six key strategies for improving store conversion rates on Amazon US. It covers optimizing product titles and keywords, providing high-quality product images, crafting compelling product descriptions, setting competitive prices, streamlining logistics efficiency, and actively managing buyer reviews and feedback. Through refined operations, this helps sellers create more attractive stores and achieve significant sales growth. The focus is on practical steps and actionable insights to boost performance within the competitive Amazon marketplace.

01/26/2026 Logistics Industry Insights
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Amazon Lightning Controller Faces Patent Infringement Claims

Amazon Lightning Controller Faces Patent Infringement Claims

A "Lightning" style game controller has obtained a design patent in the United States, triggering an infringement warning. This controller boasts a unique appearance and excellent performance, enjoying high sales on the Amazon platform. Sellers offering similar products are advised to be vigilant about potential infringement risks. It's crucial to promptly investigate and remove any infringing products to avoid unnecessary legal disputes. This proactive measure safeguards against potential lawsuits and financial repercussions associated with patent infringement.

01/26/2026 Logistics Industry Insights
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Zeekr 009 MPV Sales Soar in Thailand Amid Luxury Demand

Zeekr 009 MPV Sales Soar in Thailand Amid Luxury Demand

The Zeekr 009 has distinguished itself in Thailand's competitive automotive market with its high-end MPV positioning. Sales steadily increased in 2025, placing it among the top players in its segment. Its success is no accident, but rather the result of precise market positioning and a differentiated competitive strategy. This provides valuable insights for other Chinese brands looking to enter the Thai market. The Zeekr 009's performance demonstrates the potential for premium Chinese EVs in Southeast Asia.

01/27/2026 Logistics Industry Insights
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Multimodal Transport Boosts Supply Chain Efficiency Cuts Costs

Multimodal Transport Boosts Supply Chain Efficiency Cuts Costs

Against the backdrop of high logistics costs, multimodal transportation is an effective way to optimize the supply chain. By integrating various modes of transport, companies can reduce costs, improve efficiency, and enhance reliability. To fully leverage the advantages of multimodal transportation, it's necessary to conduct supply chain assessments, utilize information technology, and select suitable service providers. This approach aims to achieve cost reduction and efficiency gains, ultimately improving overall supply chain performance and competitiveness in a demanding market environment.

01/27/2026 Logistics Industry Insights
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FOMC Decision Looms As Jobs Data Metals Rally Stir Markets

FOMC Decision Looms As Jobs Data Metals Rally Stir Markets

Ahead of the FOMC meeting, the market presents a mixed picture. The JOLTS report indicates a weakening labor market, and potential Fed chair candidates are signaling dovish stances. Silver prices have surged to a historic high, while stock markets are experiencing mixed performance. The market widely anticipates a 25-basis-point interest rate cut by the Federal Reserve and is closely watching its economic projections. Investors are weighing various factors, creating uncertainty and volatility in the financial markets.

01/30/2026 Exchange Rate Query
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Guide to Effective Global Press Release Distribution

Guide to Effective Global Press Release Distribution

This article details the key steps and techniques for overseas press release distribution. From identifying the target audience and writing high-quality content, to choosing the right distribution platforms, localization strategies, performance evaluation, and media relations maintenance, it provides a comprehensive practical guide. The aim is to help companies effectively improve their overseas communication efforts and achieve brand internationalization. It covers essential aspects for maximizing the impact and reach of press releases in the global market.

02/03/2026 Logistics Industry Insights
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