As Chinese automakers engage in fierce competition within Thailand's automotive market—battling both Japanese giants and fellow domestic brands—Zeekr has distinguished itself through a differentiated approach. The brand's success with its 009 model reflects not merely a statistical anomaly but rather the early validation of its precision-targeted premium MPV strategy.
Sales data reveals that the Zeekr 009 achieved 149 unit sales in Thailand during December 2025. Building upon its strong reception at the 2024 Motor Expo, the model has demonstrated consistent growth momentum. Cumulatively, the 009 recorded 1,904 units sold throughout 2025, positioning it among Thailand's top-performing MPVs. This accomplishment becomes particularly noteworthy given the intensifying competition as multiple Chinese brands enter the market.
The model's performance stems from strategic market positioning. While Japanese manufacturers traditionally dominate Thailand's automotive sector, Zeekr capitalized on emerging opportunities in the premium electric vehicle segment. The 009's combination of advanced NEV technology and distinctive MPV design addressed growing consumer demand for high-end, personalized transportation solutions.
Analysts observe that Zeekr's approach of avoiding direct competition in saturated market segments—instead identifying and developing underserved niches—offers a potential blueprint for other Chinese automakers expanding internationally. The ongoing challenge for the brand will involve sustaining its competitive edge and scaling its market presence as rivalry intensifies.