Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Premium Wordpress Hosting Optimized for High Traffic

Premium Wordpress Hosting Optimized for High Traffic

This article delves into professional hosting solutions suitable for high-traffic WordPress websites. It details the performance characteristics and advantages of top hosting providers such as Pressidium, Kinsta, and WP Engine. This guide helps website owners select a reliable host capable of handling millions of hits, allowing them to focus on business growth. It provides insights into choosing the right WordPress hosting for demanding traffic requirements and achieving optimal performance, ensuring a smooth user experience even under heavy load.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Grapple with High Return Rates

Amazon Sellers Grapple with High Return Rates

The 'High Return Rate' tag on Amazon has drawn sellers' attention. This article delves into the criteria for determining this tag and analyzes its potential impact on sales. It provides six self-rescue strategies for sellers, including improving product quality, optimizing listings, upgrading packaging, strengthening after-sales service, being aware of malicious competition, and utilizing overseas warehouses. These strategies aim to help sellers effectively reduce return rates, enhance user experience, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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Manufacturing PMI Hits High Boosting Economic Outlook

Manufacturing PMI Hits High Boosting Economic Outlook

The ISM report indicates a Manufacturing PMI of 61.1 in November, marking the 18th consecutive month of growth and an accelerated pace, signaling continued positive economic momentum. This robust manufacturing expansion lays a solid foundation for overall economic recovery. Businesses should capitalize on these opportunities while addressing challenges to drive sustained economic development. The strong PMI suggests healthy demand and production within the manufacturing sector, contributing significantly to broader economic expansion.

01/19/2026 Logistics Industry Insights
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High Cube Container Dimensions Boost Shipping Efficiency

High Cube Container Dimensions Boost Shipping Efficiency

This article provides an in-depth analysis of the dimensions and specifications of high cube shipping containers, comparing them to common container types. It offers selection strategies and loading optimization techniques, while also looking ahead to the future trends of intelligentization and standardization. The aim is to help readers maximize container space utilization, reduce transportation costs, and improve overall logistics efficiency.

01/26/2026 Logistics Encyclopedia
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IATA Launches SMS Certification to Enhance Ground Safety

IATA Launches SMS Certification to Enhance Ground Safety

The IATA Ground Operations Safety Management System (SMS) Certification course aims to equip Ground Service Provider (GSP) managers with the knowledge of risk management, accident prevention, and operational efficiency improvement. The course covers SMS framework, risk management principles, human factors, and safety performance monitoring. Delivered by IATA-certified instructors, it aims to enhance corporate competitiveness and gain customer trust. This certification helps GSPs implement robust safety management systems, leading to safer and more efficient ground operations.

01/05/2026 Logistics Encyclopedia
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Japan Fund Enhances Fiji Customs Training

Japan Fund Enhances Fiji Customs Training

Sponsored by the Japan Customs Cooperation Fund, Fiji hosted a sub-regional HS Harmonized System training course aimed at enhancing the commodity classification skills of customs officers from Pacific Island countries. The training emphasized practical application and communication. It recommended that countries continuously strengthen capacity building, improve classification infrastructure, introduce advance ruling systems, and enhance internal and cross-border communication to promote regional trade development. The course focused on improving skills to correctly classify goods under the HS system.

12/30/2025 Customs Knowledge
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Global Airports Urged to Adopt Collaborative Decisionmaking for Efficiency

Global Airports Urged to Adopt Collaborative Decisionmaking for Efficiency

The International Air Transport Association (IATA) introduces an Airport Collaborative Decision Making (A-CDM) training course. This program aims to equip airport and ground operations personnel with collaborative decision-making techniques to enhance airport efficiency and flight on-time performance through information sharing and process optimization. The course covers A-CDM's theoretical foundations, practical applications, and future development directions such as Trajectory Based Operations (TBO) and business services. It supports airports in achieving digital transformation and intelligent development.

12/30/2025 Logistics Encyclopedia
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Latin American Tax Program Enhances Leadership Compliance

Latin American Tax Program Enhances Leadership Compliance

The advanced course on Tax and Customs Administration successfully held its third and fourth editions in Guatemala, providing strategic skills and tools to senior tax and customs officials from Central and South America. Jointly launched by the IMF, the Spanish Institute for Fiscal Studies, and the WCO, the course aims to enhance tax and customs administration and facilitate trade in the region. The upcoming fifth edition will continue to focus on modern management skills and leadership development.

01/16/2026 Customs Knowledge
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Aviation Safety Boosted by Iataharvard Partnership

Aviation Safety Boosted by Iataharvard Partnership

This course combines IATA aviation safety fundamentals with Harvard management principles to cultivate exceptional aviation safety leadership. Participants will master core knowledge including safety principles, regulations, SMS, and safety culture development. The curriculum aims to enhance leadership skills, decision-making abilities, and teamwork capabilities. Ultimately, this course aims to improve aviation safety performance and competitiveness by equipping leaders with the necessary skills and knowledge to effectively manage and promote a strong safety culture within their organizations.

01/16/2026 Airlines
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