Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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Port Delays Amazon Backlogs Hit Shenzhen Ecommerce Trade

Port Delays Amazon Backlogs Hit Shenzhen Ecommerce Trade

Heavy rain in Shenzhen caused port shutdowns, exacerbating warehouse congestion in Amazon's European facilities. Coupled with high inflation and slowing e-commerce sales in the US, cross-border e-commerce sellers face a 'double whammy'. Sellers need to closely monitor logistics, optimize inventory management, improve product quality and service, expand diversified sales channels, and pay attention to macroeconomic trends to adjust their business strategies accordingly. This situation demands proactive measures to mitigate risks and navigate the challenging market conditions.

12/30/2025 Logistics
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Taisure Freight Expands in South Chinas Crossborder Ecommerce Logistics

Taisure Freight Expands in South Chinas Crossborder Ecommerce Logistics

Guangzhou Taishi Freight has deep roots in South China and is transforming into cross-border e-commerce logistics. We specialize in Southeast Asia, offering diverse services, strong resource integration, and a good reputation. Our dedicated line haul and well-established overseas warehouse network ensure high reliability. We are committed to providing efficient and dependable logistics solutions for businesses expanding into the Southeast Asian market, leveraging our expertise and infrastructure to streamline the shipping process and ensure timely delivery.

12/30/2025 Logistics
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Amazon Sellers Boost Sales with Optimized Listings and Ads

Amazon Sellers Boost Sales with Optimized Listings and Ads

This article provides an in-depth analysis of Amazon multi-variation listings and offers practical advertising optimization strategies. It covers the setup of Sponsored Products (SP) manual keyword campaigns, manual targeting campaigns, and automatic campaigns. Furthermore, it explores differentiated pricing and the strategies of merging and splitting variations. These techniques aim to help sellers create high-conversion advertising campaigns and stand out in the competitive marketplace, ultimately driving sales and improving overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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7 Costeffective Ways to Boost Ecommerce Warehouse Efficiency

7 Costeffective Ways to Boost Ecommerce Warehouse Efficiency

This paper delves into how e-commerce warehouses can enhance operational efficiency through seven low-cost, high-return strategies in the face of the 'instant delivery' challenge. These strategies encompass inventory layout optimization, improved picking strategies, process standardization, packaging optimization, inventory management, environmental improvements, and data-driven continuous improvement. The aim is to help businesses stand out in the fierce e-commerce competition by streamlining operations and reducing costs, ultimately enabling faster and more reliable fulfillment.

02/04/2026 Warehousing
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Trucking Spot Rates Edge Up Amid Persistent Market Weakness

Trucking Spot Rates Edge Up Amid Persistent Market Weakness

DAT reports a slight rebound in US truckload spot rates in October, but overall freight demand remains weak. Dry van volumes decreased, while refrigerated volumes increased, and flatbed volumes remained stable. High inventory levels, cooling consumer spending, and visa issues are key factors contributing to the market slump. The market is projected to face continued challenges into 2025, requiring caution from truck drivers and brokers. The minor rate increase doesn't offset the overall trend of softening demand and overcapacity.

02/04/2026 Logistics Industry Insights
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Prologis Report Highlights Industrial Real Estates Strong Recovery

Prologis Report Highlights Industrial Real Estates Strong Recovery

The Prologis IBI report indicates a steady recovery in the US industrial real estate market despite macroeconomic headwinds. The April IBI index reached 56.2, signaling market expansion. Key characteristics include rising rents, low vacancy rates, and rebounding demand. Continued rental growth is anticipated, driven by evolving supply and demand dynamics. Investors should focus on high-quality assets, closely monitor these dynamics, leverage technological innovation, and strengthen risk management to capitalize on this golden era of industrial real estate.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Cut Costs with Smart FBA Port Selection

Amazon Sellers Cut Costs with Smart FBA Port Selection

Struggling with high logistics costs for your US Amazon business? This article provides an in-depth analysis of how to select the optimal US port based on key factors such as FBA warehouse location, cargo characteristics, and logistics costs. Learn how strategic FBA warehouse selection coupled with optimal port choice can significantly reduce expenses, improve efficiency, and boost your profitability. Discover strategies to minimize your shipping spend and maximize your returns on your US Amazon sales.

02/04/2026 Logistics Encyclopedia
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US Firms Consumers Pay 38B in Trade War Tariffs

US Firms Consumers Pay 38B in Trade War Tariffs

A report reveals that US businesses and consumers have paid an extra $38 billion in tariffs due to the trade war, with September's tariffs hitting a record high. The tariffs are not paid by China, but by US companies and consumers, leading to a sharp decline in agricultural exports, hindered investment, reduced employment, and economic slowdown. The report calls for resolving trade frictions through dialogue and consultation, and expresses hope for a more open and cooperative trade environment.

02/04/2026 Logistics Industry Insights
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