Crossborder Ecommerce Firms Face Talent Drain Over Harsh Incentives
The cross-border e-commerce industry faces increasing competition, leading some companies to implement "negative incentive" mechanisms to reduce costs and increase efficiency. This has resulted in salary reductions and decreased employee motivation. This article analyzes the industry challenges behind this phenomenon and proposes suggestions for building effective incentive mechanisms. It emphasizes that companies should strive for win-win outcomes with employees, avoiding short-term exploitation to achieve sustainable development. The focus should be on long-term value creation rather than immediate cost savings through demotivating practices.
