Amazon Launches Selfservice Tool for Sellers to Promote New Products

Amazon Launches Selfservice Tool for Sellers to Promote New Products

This article details how Amazon sellers can use the New Model feature in Seller Central to drive traffic to new products from existing listings, effectively getting free related traffic. It provides clear, step-by-step instructions, allowing sellers to avoid relying on service providers, save costs, and more flexibly manage product associations. This ultimately boosts the visibility and conversion rates of new products by leveraging the established traffic of older, related items. The New Model feature empowers sellers to control their product relationships and optimize their listings for increased sales.

12/30/2025 Customs Knowledge
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Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
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Brands Turn to Air Freight Amid Supply Chain Delays

Brands Turn to Air Freight Amid Supply Chain Delays

Global supply chains remain constrained, prompting brands like Levi Strauss and PVH to increase reliance on air freight to ensure product availability. While costly air transport offers a temporary solution, long-term strategies are crucial. Companies need to optimize their supply chains by diversifying production locations, strengthening logistics partnerships, and embracing digitalization. This will enhance supply chain resilience, address future challenges, and meet consumer expectations for timely and sustainable product delivery. The focus should be on building a more robust and adaptable supply chain to mitigate future disruptions.

01/19/2026 Logistics
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Washington Potato Industry Struggles with Truck Shortage Delays

Washington Potato Industry Struggles with Truck Shortage Delays

Washington State potato growers are facing a truck shortage crisis due to a combination of factors including the ELD mandate, natural disasters, and long-standing industry issues, hindering product transportation. Farmers are actively seeking alternative solutions. Addressing the shortage requires improving driver compensation and working conditions, promoting technological innovation, and strengthening industry regulations. The potato industry needs to enhance collaboration, plan ahead, diversify market risks, and improve product quality to overcome these challenges. The situation highlights the fragility of the agricultural supply chain and the need for proactive measures to ensure efficient distribution.

01/29/2026 Logistics Industry Insights
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Bytedances Ocean Engine Boosts Marketing Growth

Bytedances Ocean Engine Boosts Marketing Growth

Ocean Engine officially celebrated its first anniversary, driving marketing transformation through technology. The article analyzes its three development stages: core construction, traffic growth, and product leap. It delves into key commercial product capabilities such as content ecosystem, advertising innovation, and value assessment. Finally, it summarizes Ocean Engine's growth path in four dimensions: influence gain, brand-effect synergy, full-domain integration, and platform operation, revealing how it empowers brands to achieve long-term value. It highlights Ocean Engine's role in enabling sustainable growth and fostering a robust marketing landscape.

02/11/2026 Logistics Industry Insights
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Xiangpiaopiao Adapts Strategy in Chinas Crowded Beverage Sector

Xiangpiaopiao Adapts Strategy in Chinas Crowded Beverage Sector

Facing fierce competition in the new-style tea drink market, Xiang Piao Piao adopts a "dual-wheel drive" strategy by solidifying its instant milk tea base and vigorously developing ready-to-drink products. Key strategies include brand upgrading, channel penetration, product innovation, and a parallel online-offline approach. Moving forward, Xiang Piao Piao will continue to diversify, exploring new areas such as light meals and meal replacements to maintain its market competitiveness. The company aims to adapt to evolving consumer preferences and expand its product portfolio beyond traditional offerings.

02/11/2026 Logistics Industry Insights
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Crossborder Ecommerce Sees Boom in Magnetic Charger Demand

Crossborder Ecommerce Sees Boom in Magnetic Charger Demand

This article delves into the business opportunities of magnetic chargers in cross-border e-commerce. It provides comprehensive guidance, from product advantages and market demand to shipping methods and marketing strategies, helping you create a trending product and achieve significant sales growth. The importance of air freight is emphasized, and multi-channel marketing and excellent after-sales service strategies are proposed to help sellers stand out in a competitive market. This analysis aims to equip sellers with the knowledge needed to capitalize on the magnetic charger's potential and maximize their success.

01/27/2026 Logistics Industry Insights
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Bubble Machine Patent Dispute Halts Seller Accounts

Bubble Machine Patent Dispute Halts Seller Accounts

The patent lawsuit concerning Huankai Gao's bubble machine is back, focusing on design patent D962349. Cross-border sellers should be vigilant and immediately check their product appearance to avoid infringement risks. The case background reveals the success factors of the "Toy Bubble Gun." Recommended actions include immediate product removal and active litigation defense. Strengthening intellectual property protection awareness is a long-term solution. This case highlights the importance of due diligence in the competitive e-commerce landscape and the potential consequences of neglecting design patent rights. Sellers must prioritize IP compliance to safeguard their businesses.

01/27/2026 Customs Knowledge
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MOOIMOM Expands in Indonesia with Localized Ecommerce Strategy

MOOIMOM Expands in Indonesia with Localized Ecommerce Strategy

Taiwanese maternity and baby brand MOOIMOM successfully expanded into Indonesia by combining online and offline channels, focusing on mothers' needs, balancing product quality and price, and implementing deep localization strategies. This allowed them to stand out in the competitive Southeast Asian market. Their case reveals that the key to DTC brand overseas expansion lies in a deep understanding of the local market, respect for local culture, and providing overseas marketing solutions that meet the needs of local consumers. This includes tailored product offerings and culturally relevant marketing campaigns.

01/30/2026 Logistics Industry Insights
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