Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Amazon Walmart Extend Holiday Return Windows for Sellers

Amazon Walmart Extend Holiday Return Windows for Sellers

Amazon and Walmart extend holiday return windows to enhance customer experience, but this presents challenges for sellers. This article analyzes the impact of extended return periods and provides coping strategies to help sellers succeed during peak season. These strategies include maintaining strict quality control, optimizing logistics, improving customer service, creating unique selling propositions, and utilizing data analytics. By implementing these measures, sellers can navigate the extended return period and achieve success during the busy holiday season.

01/07/2026 Logistics Industry Insights
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Ecommerce Brands Leverage Social Media for Holiday Sales Boost

Ecommerce Brands Leverage Social Media for Holiday Sales Boost

This article delves into social media marketing strategies for cross-border e-commerce during the year-end holiday season, emphasizing the importance of community connection, interactive entertainment, and festive atmosphere. By analyzing consumer behavior and Meta reports, it provides sellers with personalized and entertaining marketing suggestions. A global holiday season marketing calendar is also included to help sellers seize opportunities and achieve sales growth. The focus is on leveraging social media to create engaging experiences and drive conversions during peak shopping periods.

01/04/2026 Logistics Industry Insights
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Ecommerce Firms Expand Capacity Ahead of Holiday Rush

Ecommerce Firms Expand Capacity Ahead of Holiday Rush

Veho, Jitsu, and Gofo, three major logistics companies, are actively preparing for the holiday shopping season by expanding capacity, optimizing technology, and building nationwide networks to enhance their service capabilities. Veho focuses on key markets, Jitsu emphasizes technology empowerment, and Gofo strives to establish a nationwide network. These measures provide e-commerce sellers with more diversified logistics options, helping them succeed during the holiday season. The companies are aiming to improve delivery speed and reliability during the peak demand period.

01/08/2026 Logistics
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Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon is hiring 150,000 new employees for the holiday season, while also adjusting its return policies and inventory management rules to adapt to market changes and prepare for the peak season. This move reflects Amazon's optimistic sales expectations and presents both opportunities and challenges for sellers. Sellers need to closely monitor market trends, strengthen cooperation with the platform, and focus on brand building to stand out in the competition. Success hinges on adapting to the evolving landscape and leveraging the holiday season's potential.

01/04/2026 Logistics Industry Insights
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Global Ecommerce Surges During Peak Trade Seasons

Global Ecommerce Surges During Peak Trade Seasons

The international trade peak season primarily occurs from May to December, with ocean freight, express delivery, air freight, and dedicated line logistics each having their strengths. Peak seasons in Europe and the US are concentrated in summer and the holiday season, while emerging markets see peaks in winter. Unexpected events can influence peak season trends, and the off-season is ideal for transporting bulk goods. Cross-border e-commerce sellers should flexibly adjust their inventory and logistics strategies to seize business opportunities.

11/03/2025 Logistics
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Crossborder Ecommerce Adapts to Peak Season Demands

Crossborder Ecommerce Adapts to Peak Season Demands

The peak season for international express delivery is mainly concentrated in October-December (Western holiday shopping season), February-March (Chinese New Year and Western spring procurement), and June-August (e-commerce mid-year promotions and summer consumption peak). Cross-border e-commerce businesses should prepare inventory in advance, optimize logistics solutions, and pay close attention to logistics dynamics to cope with peak season challenges. Proactive planning and efficient execution are crucial for success during these high-demand periods, ensuring timely delivery and customer satisfaction.

11/03/2025 Logistics Encyclopedia
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Falabellacom Expands Crossborder Ecommerce with New Products

Falabellacom Expands Crossborder Ecommerce with New Products

Falabella.com has significantly expanded its international product catalog in preparation for the year-end shopping season, adding over 20,000 new items across various popular categories. The platform offers 'what you see is what you get' pricing, including taxes and duties. Most items qualify for free shipping, and Spanish-language customer service is available. Falabella aims to provide a convenient and worry-free cross-border shopping experience for its customers during the peak holiday season.

12/30/2025 Logistics
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Amazon FBA Storage Cuts Worry Sellers Before Peak Season

Amazon FBA Storage Cuts Worry Sellers Before Peak Season

Amazon's significant reduction in FBA storage limits is hindering sellers' peak season inventory preparation, causing widespread anxiety. This move may be to promote its AWD service and improve FBA efficiency. Sellers should actively respond by optimizing inventory management, diversifying warehousing options, and staying informed about Amazon's latest policies to adapt to market changes. The cuts are forcing sellers to rethink their strategies and explore alternative solutions to ensure timely delivery and meet customer demand during the critical holiday season.

01/04/2026 Logistics Industry Insights
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