Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Global Shipping Reroutes Via Cape Amid Suez Canal Blockage

Global Shipping Reroutes Via Cape Amid Suez Canal Blockage

The Suez Canal blockage forced container ships to reroute around the Cape of Good Hope, exposing the fragility of the global supply chain. Shipping companies need to re-evaluate routes, inventory management, and risk assessment. Data analytics will play a crucial role in optimizing operations and decision-making. This incident may accelerate the digital transformation of the shipping industry, prompting companies to seek diversified sourcing channels. The disruption highlights the need for greater resilience and adaptability in the face of unforeseen events impacting global trade flows.

01/19/2026 Logistics
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Extreme Weather Exposes Fragile Global Supply Chains

Extreme Weather Exposes Fragile Global Supply Chains

The North American logistics industry is facing a double challenge of aging infrastructure and increasingly frequent extreme weather events. This article analyzes the delays and increased costs caused by this predicament. Using the Texas storm as an example, it explores how companies can use technology and risk management to address these challenges. It emphasizes the importance of strengthening infrastructure construction and improving emergency response capabilities. This will help mitigate disruptions and ensure a more resilient supply chain in the face of growing environmental and infrastructural pressures.

01/19/2026 Logistics Industry Insights
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Chinese OEM Maxpeedingrods Gains Global Racing Market Share

Chinese OEM Maxpeedingrods Gains Global Racing Market Share

Founded by Chen Shu, a returnee student, MaxpeedingRods has successfully broken the monopoly of German and Japanese brands in the automotive modification parts sector. Through strategies like free trials, professional certifications, and participation in international racing events, the brand has gained global user recognition. MaxpeedingRods emphasizes product research and development, along with overseas marketing, and actively embraces the new energy vehicle market. It provides valuable experience for Chinese auto parts companies seeking to expand globally, demonstrating a path to success in a competitive international landscape.

01/19/2026 Logistics Industry Insights
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Bankruptcy of Hanjin Shipping Spurs Supply Chain Resilience Debate

Bankruptcy of Hanjin Shipping Spurs Supply Chain Resilience Debate

The Hanjin Shipping bankruptcy serves as a warning for shippers to prioritize risk management. Immediate actions include ceasing business with bankrupt companies, strengthening cargo protection, and confirming insurance coverage. To enhance supply chain resilience, strategies such as diversifying carrier choices, establishing contingency plans, and optimizing supply chain networks are crucial. These measures help mitigate disruptions caused by shipping company bankruptcies and other unforeseen events, ultimately safeguarding global trade stability. This proactive approach ensures businesses are better prepared to navigate potential crises and maintain operational continuity.

01/20/2026 Logistics Industry Insights
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Crossborder Firm Daxue Enhances Refund Flexibility for Customer Engagement

Crossborder Firm Daxue Enhances Refund Flexibility for Customer Engagement

Dashu Cross-border offers flexible event refund settings. Merchants can customize refund deadlines in event management, allowing refunds until the event ends or within a specified number of days before the event concludes. Once the first user has paid, the refund settings cannot be changed. This provides a better user experience by offering control over refund policies and mitigating potential disputes related to event cancellations or changes. This feature is particularly useful for cross-border e-commerce events where refund policies need to be clearly defined.

01/20/2026 Customs Knowledge
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Aviation Sector Focuses on Resilience Amid Security Risks

Aviation Sector Focuses on Resilience Amid Security Risks

This course aims to enhance the safety risk management and crisis response capabilities of aviation professionals. By learning key aspects such as risk assessment, risk minimization, and crisis management, participants will acquire practical skills to identify, evaluate, and respond to safety threats. The goal is to build more resilient organizations capable of addressing the increasingly complex safety challenges within the aviation industry. The course emphasizes practical application and real-world scenarios to improve decision-making during critical events and promote a proactive safety culture.

01/20/2026 Logistics Industry Insights
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Global Shipping Times Vary by Region Study Finds

Global Shipping Times Vary by Region Study Finds

International express delivery time is affected by factors such as delivery channel, destination, and customs clearance efficiency, with significant regional variations. Commercial express is fast, while postal services are economical but slower; dedicated lines balance speed and price. Delivery to Europe and the US is stable, Southeast Asia is relatively fast, and the Middle East and South America are slower. Customs clearance and force majeure events also impact delivery time. Optimizing channel selection, declaration information, and shipping time, choosing reliable service providers, and purchasing insurance can improve delivery time.

01/15/2026 Logistics
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US Ports Boost Storm Resilience to Safeguard Supply Chains

US Ports Boost Storm Resilience to Safeguard Supply Chains

Ports are increasingly vulnerable due to the growing frequency of extreme weather events. This paper analyzes the impacts of hurricanes like Sandy and Katrina on ports and supply chains, comparing the responses of the Port of New York and New Jersey with the Port of Los Angeles to highlight the disparities in climate resilience efforts among US ports. It emphasizes the importance of inter-port collaboration and calls for stronger federal guidance and incentives to collectively address the risks posed by climate change, ensuring the smooth flow of global trade.

01/19/2026 Logistics Industry Insights
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Global Airlines Adopt Einvoicing to Cut Costs

Global Airlines Adopt Einvoicing to Cut Costs

This paper explores the challenges faced by the global aviation industry in electronic invoicing and settlement, highlighting IATA's SIS platform as an industry solution. It analyzes the opportunities and challenges in global electronic invoice standardization and proposes strategies such as strengthening international cooperation, promoting the SIS platform, and adopting new technologies. The aim is to promote the digital transformation of the aviation industry, improve efficiency, and enhance transparency. The paper emphasizes the importance of a unified approach to electronic invoicing to streamline processes and reduce costs for airlines worldwide.

01/05/2026 International Settlement
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