Google Ads Introduces Guide to Broad Match and Smart Bidding

Google Ads Introduces Guide to Broad Match and Smart Bidding

This article provides an in-depth analysis of the pros and cons of Google Ads broad match and smart bidding strategies, offering a practical guide for novice advertisers to avoid common pitfalls. It details the principles behind these strategies, common traps, and correct usage methods. The article emphasizes the importance of data accumulation, negative keyword management, and brand term exclusion. It also explores the evolving role of optimizers in the age of automated advertising, highlighting the need for strategic oversight and continuous refinement of campaign settings to maximize performance and ROI.

01/26/2026 Logistics Industry Insights
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Businesses Face Rising Risks of Image Copyright Infringement

Businesses Face Rising Risks of Image Copyright Infringement

This article, from a data analyst's perspective, delves into the common types of image copyright infringement, preventive measures, and rights protection strategies. It emphasizes the importance of respecting copyright, obtaining authorization, and utilizing public resources. Furthermore, it proposes using legal means and data-driven copyright management to safeguard one's rights. The aim is to help readers build a comprehensive image usage safety system and effectively avoid infringement risks. It provides practical guidance on navigating the complexities of image copyright law and implementing proactive measures to mitigate potential legal liabilities.

01/26/2026 Customs Knowledge
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UPC Codes Streamline Amazon US Product Sourcing

UPC Codes Streamline Amazon US Product Sourcing

This article provides an in-depth analysis of the importance and application of UPCs on Amazon US from a data analyst's perspective. It covers the definition, function, acquisition methods (purchase, using existing codes, brand registry), and usage precautions of UPCs. Furthermore, it addresses common questions regarding shipping times, customs detention, and after-sales service. The goal is to help readers efficiently source global products and enhance their cross-border e-commerce operational capabilities. This guide aims to provide practical knowledge for navigating the complexities of UPCs in the Amazon marketplace.

01/28/2026 Logistics Encyclopedia
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Prologis US Interior Secretary Advise on Supply Chain Energy AI Future

Prologis US Interior Secretary Advise on Supply Chain Energy AI Future

Prologis and the U.S. Secretary of the Interior discussed energy reliability and the impact of AI on future supply chains at the Groundbreakers event. The U.S. government emphasized the importance of energy abundance, while Prologis is actively transitioning into an infrastructure business, utilizing all energy sources. Both parties called for increased energy supply, emphasized the importance of distributed energy, and suggested locating AI factories near power generation sites to address energy bottlenecks. This approach aims to optimize energy usage and ensure a stable and efficient supply chain for the future.

01/30/2026 Logistics Industry Insights
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Dynamic Vs Residential Proxies Key Differences Explained

Dynamic Vs Residential Proxies Key Differences Explained

This article provides a clear explanation of the differences between dynamic residential IPs and dynamic IPs, as well as the selection strategies for residential IP proxies versus data center IP proxies. By comparing IP sources, application scenarios, advantages, and disadvantages, it helps readers choose the appropriate proxy service based on their needs. The article also emphasizes the importance of using proxy IPs legally and compliantly. The aim is to guide users in making informed decisions regarding proxy IP usage, ensuring they select the best option for their specific requirements while adhering to ethical and legal guidelines.

01/07/2026 Logistics Encyclopedia
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Washington Considers Mileage Tax for Evs to Fund Road Repairs

Washington Considers Mileage Tax for Evs to Fund Road Repairs

Washington State is piloting a mileage-based user fee (MBUF) to address declining fuel tax revenues due to the increasing adoption of electric vehicles. MBUF, charging based on actual miles driven, aims to more equitably distribute road maintenance costs and provide a sustainable funding source for the future of autonomous and electric vehicles. Challenges include privacy concerns, technology costs, and public acceptance. However, Oregon's successful experience and advancements in autonomous driving technology suggest its potential. The system offers a way to ensure fair contribution to road upkeep regardless of vehicle type or fuel source.

01/29/2026 Logistics Industry Insights
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