Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign trade enterprises should shift from a sales-oriented to a marketing-oriented mindset. This involves gaining a deep understanding of target markets, creating differentiated products, building a strong brand image, and establishing a robust customer relationship management (CRM) system. Furthermore, leveraging digital marketing tools is crucial for standing out in a competitive market and achieving sustainable growth. By embracing these strategies, foreign trade businesses can enhance their market presence and foster long-term success.

02/03/2026 Customs Knowledge
Read More
B2B Trade Websites Adopt New Strategies to Attract Global Buyers

B2B Trade Websites Adopt New Strategies to Attract Global Buyers

Building a high-converting foreign trade website requires focusing on product value, diverse solutions, authentic user feedback, and robust after-sales service. Businesses should deeply understand customer needs and provide customized solutions, showcasing successful case studies. Constructing a comprehensive supply chain management system is also crucial. By emphasizing these elements, companies can build trust with potential clients, ultimately driving business growth and improving conversion rates in the competitive B2B market. A well-designed website is key to attracting and retaining international customers.

02/03/2026 Logistics Industry Insights
Read More
Hong Kong Airport Reports April Cargo Growth Amid Trade Tensions

Hong Kong Airport Reports April Cargo Growth Amid Trade Tensions

Hong Kong International Airport (HKIA) saw a 2.6% year-on-year increase in cargo volume in April, reaching 404,000 tonnes, despite pressure from US tariffs. A significant increase in transit cargo was a key factor, particularly from Europe and the Middle East. The launch of new routes also provided support. While the growth rate slowed slightly compared to previous months, HKIA demonstrated resilience amidst global trade frictions.

02/03/2026 Logistics
Read More
Global Trade Adapts to New Air Routes and Ecommerce Rules

Global Trade Adapts to New Air Routes and Ecommerce Rules

International logistics e-commerce is active: YTO Express and China Southern Airlines are expanding routes, Indonesia is limiting prices, AliExpress is complying with regulations, Ozon is going public, Asia-Pacific e-commerce is growing, and shipping companies are adjusting routes. This highlights the dynamic landscape of cross-border trade, with companies adapting to new regulations, expanding their reach, and capitalizing on growth opportunities in the Asia-Pacific region. The trends reflect the increasing importance of efficient and compliant international logistics for e-commerce businesses operating on a global scale.

02/03/2026 Logistics
Read More
Guide to Mastering Ocean Bills of Lading for Global Trade

Guide to Mastering Ocean Bills of Lading for Global Trade

This article provides an in-depth analysis of various Bill of Lading (B/L) forms in international maritime transport, including Shipped on Board B/L, Received for Shipment B/L, Clean/Unclean B/L, and Straight/Order/Bearer B/L. It details their characteristics, application scenarios, advantages, and risks. The aim is to assist foreign trade personnel in selecting the appropriate B/L type based on actual trade conditions, reducing transportation risks, and improving trade efficiency and profitability. This guide helps navigate the complexities of B/L selection for optimized international shipping.

02/03/2026 Document Interpretation
Read More
China Launches Antitrust Probe Into Google Amid US Trade Tensions

China Launches Antitrust Probe Into Google Amid US Trade Tensions

China has implemented retaliatory measures against US tariff policies, imposing tariffs on US goods such as coal and liquefied natural gas. Simultaneously, China has launched an anti-monopoly investigation into Google. This move is widely seen as a response to US trade protectionism, signaling an escalation of trade friction between the two countries. This escalation poses potential challenges to the global economy, adding uncertainty to international trade and investment flows.

02/04/2026 Customs Knowledge
Read More
Xianyang to Host 2025 Expo As Western China Trade Hub

Xianyang to Host 2025 Expo As Western China Trade Hub

In 2025, Xianyang will host a series of international expos covering petrochemical energy, agricultural technology, franchise chain, and cross-border trade supply chains. These exhibitions will provide a platform for cooperation and exchange for local businesses and domestic and foreign industry participants, promoting Xianyang's economic development and enhancing its international trade influence. The events aim to foster partnerships and drive growth in key sectors, solidifying Xianyang's position as a hub for international trade and industry collaboration.

02/05/2026 Logistics
Read More
Firms Use LBS Maps and Whatsapp to Boost Global Trade

Firms Use LBS Maps and Whatsapp to Boost Global Trade

This article introduces a novel approach to foreign trade customer development using LBS map tools in conjunction with WhatsApp. By leveraging precise location targeting, keyword searches, and effective communication, it significantly enhances customer acquisition efficiency. The article emphasizes operational steps, precautions, and the advantages of WhatsApp. It serves as a practical guide for foreign trade professionals seeking to improve their lead generation strategies and connect with potential clients more effectively. This method helps to pinpoint ideal customers within specific geographic areas.

02/05/2026 Logistics Industry Insights
Read More
Chinas Foreign Trade Hits Record Growth Amid Rising Market Entrants

Chinas Foreign Trade Hits Record Growth Amid Rising Market Entrants

In 2025, China's total foreign trade volume reached a record high, growing by 3.8% year-on-year, marking the ninth consecutive year of positive growth. Exports of high-tech and green products were particularly strong, and the vitality of private enterprises increased. The year saw a record 1.256 million new foreign trade companies registered, the highest in the last five years. Guangdong province led the nation in the number of foreign trade enterprises, indicating significant market potential.

02/05/2026 Logistics Industry Insights
Read More
IMF Raises Global Growth Outlook on AI and Trade Gains

IMF Raises Global Growth Outlook on AI and Trade Gains

The IMF raised its global economic growth forecast to 3.3%, primarily driven by increased AI investment and improved trade conditions. Growth projections for major economies like China, the US, and the EU have been revised upward. However, caution is advised regarding potential AI valuation corrections and trade friction risks. The global economic recovery is not uniform, requiring flexible responses from individual countries. The improved outlook reflects a more resilient global economy, but careful monitoring of emerging risks remains crucial for sustained growth.

02/05/2026 Logistics Industry Insights
Read More