This article addresses the product selection challenges faced by cross-border e-commerce sellers preparing for the Black Friday shopping season. It summarizes three key strategies: list-based selection, advertising-based selection, and big data-driven selection. By incorporating practical case studies, this guide helps sellers improve their product selection success rate and achieve excellent results during the year-end promotion.
Amazon is cracking down on fake review practices, suing Auction Sentinel, a company that facilitates false positive reviews. The company is also intensifying its efforts to remove fake review groups on Facebook. Through legal action, technological upgrades, and collaborative oversight, Amazon is committed to purifying its platform environment, protecting consumer rights, and building an honest and trustworthy e-commerce ecosystem. The aim is to ensure fair competition and genuine customer feedback, fostering a more reliable online shopping experience.
This article delves into the phenomenon of sellers boosting positive reviews on the eBay platform, revealing the impact of shill bidding on the platform, consumers, and sellers themselves. eBay has a zero-tolerance policy towards shill bidding, and sellers should operate with integrity and avoid engaging in such practices. The platform uses technical means to identify fraudulent transactions and takes strict punitive measures to maintain a fair and competitive market environment.
In-depth analysis of the traffic logic behind viral Xiaohongshu posts. This guide dissects case studies across eight categories, revealing techniques to achieve over 150,000 likes and saves. Learn how to create content that resonates and goes viral on Xiaohongshu. Discover the secrets to crafting engaging posts and maximizing your reach on this popular social media platform. Unlock the potential for explosive growth with proven strategies and actionable insights.
This article provides a marketplace selection guide for new eBay sellers, analyzing the characteristics and potential product categories of major marketplaces like the US, UK, Germany, Italy, Australia, and Spain. It recommends that beginners choose less competitive and promising blue ocean markets, making informed decisions based on their own circumstances and local consumer habits. This guide aims to help new sellers embark on a successful cross-border e-commerce journey and tap into global opportunities.
Lazada is tightening its sales policy for the Beats brand, prohibiting unauthorized sellers from listing and selling Beats products. Violating listings will be removed. Merchants should review their product listings and adjust their business strategies to ensure compliance and avoid potential losses. It's crucial to stay informed about platform rule changes for sustainable growth on Lazada. Focus on adhering to the new policy to avoid penalties and maintain a compliant business operation.
Strong demand in the North American RV market presents new opportunities for Chinese manufacturers. Xiamen Wodo Outdoor, specializing in RV and yacht accessories, may become the first RV/yacht stock. "Made in China" is transitioning towards higher quality and added value. Businesses need to pay close attention to market changes and potential risks. The robust demand in North America offers a significant opening for Chinese RV component suppliers and manufacturers looking to expand their reach through cross-border e-commerce channels.
TikTok Shop is targeting Spain, planning to first establish a robust warehousing and logistics system before expanding its e-commerce operations. The choice of Spain is likely due to its large social media user base, rapidly growing e-commerce market, and relatively less competitive environment. European e-commerce professionals should prepare in advance to seize market opportunities. This strategic move highlights the importance of a solid logistics foundation for successful cross-border e-commerce ventures.
Cross-border e-commerce sellers often encounter bizarre negative reviews that damage their store reputation. This article provides strategies to address them: calmly analyze the type of review (product quality, service, malicious, or unreasonable) and take appropriate action, such as apologizing, improving products, or reporting malicious behavior. Simultaneously, actively maintain store reputation by promptly responding to reviews, encouraging positive feedback, and understanding Amazon's criteria and process for removing negative reviews. Turn crises into opportunities for business growth.
This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.
