Ozon Marketplace Sellers Guide to Fee Optimization

Ozon Marketplace Sellers Guide to Fee Optimization

This article provides an in-depth analysis of Ozon's commission system, highlighting that commission rates vary depending on the product category and are calculated based on the seller's initial price. Ozon refunds the discount difference in the form of points, which can be used to offset commissions. Sellers need to carefully price their products to account for discounted sales and ensure profit margins. Understanding this system is crucial for optimizing costs and maximizing profitability on the Ozon platform, especially for cross-border e-commerce businesses.

02/03/2026 International Settlement
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Google Ads ROI Doubles with Strategic CTR Optimization

Google Ads ROI Doubles with Strategic CTR Optimization

This article delves into the critical role of CTR in Google AdWords budget optimization. By understanding the relationship between CTR, advertising costs, and campaign value, and employing methods such as identifying high-CTR ad groups, optimizing low-CTR ads, and adjusting bidding strategies, dynamic budget management can be achieved. The importance of data monitoring, A/B testing, and trend analysis is emphasized, helping businesses improve their advertising performance. This leads to a more efficient allocation of resources and a higher return on investment from AdWords campaigns.

02/03/2026 Logistics Industry Insights
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Google Ads Guide Highlights Digital Marketing Strategies

Google Ads Guide Highlights Digital Marketing Strategies

This article provides an in-depth analysis of Google Ads advertising strategies, covering ad type selection, campaign optimization, and performance tracking. It aims to help businesses precisely target their ideal customers, improve marketing effectiveness, and succeed in the digital marketplace. The analysis includes practical tips and insights for optimizing Google Ads campaigns to maximize ROI and achieve specific business goals, such as increasing website traffic, generating leads, and driving sales. Learn how to leverage Google Ads to gain a competitive edge and achieve digital marketing success.

02/03/2026 Logistics Encyclopedia
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Trade Show Success Optimizing Team Roles and Incentives

Trade Show Success Optimizing Team Roles and Incentives

This article delves into the formation and management of foreign trade exhibition teams, emphasizing the importance of detailed division of labor and effective incentive mechanisms. It also highlights common pitfalls such as inexperienced staff handling major clients, internal team conflicts, lack of clear goals, and neglecting training. The aim is to help companies build a highly collaborative and effective team, improve exhibition performance, and secure more business opportunities. By addressing these key areas, businesses can optimize their exhibition strategies and maximize their return on investment.

02/03/2026 Logistics Industry Insights
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Ocean Freight Rates Surge Challenging Crossborder Ecommerce

Ocean Freight Rates Surge Challenging Crossborder Ecommerce

Soaring ocean freight rates during peak season stem from supply-demand imbalances, rising costs, and industry dynamics. Cross-border e-commerce businesses should consider shipping off-peak, securing long-term contracts to lock in prices, and optimizing their supply chains through strategies like LCL shipping and overseas warehousing. Transparent communication with customers is crucial. Long-term strategies include product upgrades and localized production to enhance resilience against future market fluctuations. These measures help mitigate risks associated with volatile shipping costs and ensure business continuity.

02/03/2026 Logistics Industry Insights
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Ghana Tightens IP Laws to Curb Counterfeit Trade

Ghana Tightens IP Laws to Curb Counterfeit Trade

The World Customs Organization (WCO) is assisting Ghana in enhancing the capacity of its customs officers to protect intellectual property rights and combat counterfeit goods. The workshop focused on the legal framework and practical exercises, leading to the seizure of a significant amount of counterfeit products. This initiative aims to strengthen Ghana's ability to enforce IP laws and prevent the entry of fake goods, benefiting both consumers and legitimate businesses. The training covered identification techniques and risk assessment strategies to effectively target and intercept illicit shipments.

02/03/2026 Customs Knowledge
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US China Agree to 90day Trade Truce Delay Tariffs

US China Agree to 90day Trade Truce Delay Tariffs

The US has once again extended tariff exemptions on Chinese goods, providing a 90-day buffer for US-China trade relations. This article analyzes the impact of the tariff extension on industries such as toys, furniture, and consumer electronics. It emphasizes the irreversible trend of supply chain diversification and highlights that these 90 days are a crucial period for businesses to adjust their strategies and prepare for future uncertainties. Companies should leverage this time to re-evaluate sourcing options and build resilience against potential disruptions.

02/03/2026 Logistics Industry Insights
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Google Ads Bidding Strategies A Guide to Optimization

Google Ads Bidding Strategies A Guide to Optimization

This article provides an in-depth analysis of Google Ads bidding mechanisms, highlighting the importance of Ad Rank and detailing various ad types, including Search, Display, Shopping, Video, and App campaigns. It explains manual, automated, and smart bidding strategies, offering optimization tips for keywords, ad copy, landing pages, and audience targeting. Through case studies, the article summarizes practical Google Ads bidding experience, aiming to help businesses improve online visibility and conversion rates. The focus is on understanding how to effectively manage bids for optimal performance and ROI.

02/03/2026 Logistics Industry Insights
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European Shipping Rates Ease Amid Red Sea Crisis

European Shipping Rates Ease Amid Red Sea Crisis

The Red Sea crisis initially caused a surge in Europe-bound sea freight rates, but recent data indicates a slowdown. While rerouting extends delivery times, the weak global economy and softened demand have mitigated the crisis's immediate impact on European economies. Cross-border sellers need to monitor port congestion and extreme weather, adjusting strategies accordingly. The crisis underscores the volatility of global shipping and the importance of supply chain resilience for businesses engaged in international trade. Staying informed and adaptable is crucial for navigating these challenges.

02/03/2026 Logistics Industry Insights
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Ozon Opens Crossborder Ecommerce Opportunities in Russia

Ozon Opens Crossborder Ecommerce Opportunities in Russia

The Russian e-commerce market is booming, and the Ozon platform, with its advantages such as zero security deposit and low commission, is an ideal choice for cross-border e-commerce beginners. This article provides a guide on how to register on Ozon, helping sellers seize opportunities and tap into the blue ocean of the Russian e-commerce market. It details the application process and key considerations for successful entry into the platform, enabling businesses to capitalize on the growing demand for international products in Russia.

02/03/2026 Logistics Industry Insights
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