Customer Focus Key to Supply Chain Success
The SMC3 Connections conference highlights customer connection as crucial for success in freight, supply chain, and logistics. The article explores enhancing customer experience through customer relationship management, technology enablement, and building supply chain ecosystems. It emphasizes that businesses should be customer-centric, continuously innovating and improving to adapt to the rapidly changing market environment. Focusing on customer needs and fostering strong relationships are key to navigating the complexities of modern supply chains and achieving sustainable growth.









