Amazon Ads Brand and Display Strategies Drive Growth

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights
Read More
Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
Read More
Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
Read More
Amazon Mobile SEO Guide Boosts Conversion Rates

Amazon Mobile SEO Guide Boosts Conversion Rates

This article delves into the importance of Amazon mobile SEO, comparing the differences between desktop and mobile experiences. It provides five key optimization strategies to enhance mobile conversion rates and capitalize on mobile e-commerce opportunities. These strategies include keyword optimization, image optimization, bullet point optimization, description optimization, and review management. Implementing these tactics can significantly improve your product's visibility and performance on Amazon's mobile platform, leading to increased sales and a stronger presence in the competitive mobile marketplace.

12/30/2025 Logistics Industry Insights
Read More
US Rail Freight Rises Slightly on Intermodal Demand

US Rail Freight Rises Slightly on Intermodal Demand

According to the Association of American Railroads, U.S. rail freight traffic experienced a slight increase in late September. Carload traffic rose by 0.9% year-over-year, while intermodal traffic increased by 1.1%. Performance varied across commodity categories, with gains in nonmetallic minerals, grain, and motor vehicle parts. Coal, petroleum, and metallic ores saw declines. Year-to-date figures show growth in both carload and intermodal traffic. However, the market continues to face challenges including energy transition and technological innovation.

02/04/2026 Logistics
Read More
US Rail Freight Sector Faces Challenges Amid Investment Shifts

US Rail Freight Sector Faces Challenges Amid Investment Shifts

Recent data indicates a short-term year-over-year decline in U.S. rail freight volume, but overall growth remains for the year. Specific markets like metallic ores and non-metallic minerals show strong performance, while the automotive and coal industries face challenges. The decrease in intermodal traffic may be attributed to factors such as reduced port congestion and increased competitiveness of trucking. Investors should focus on long-term trends, selectively target specific market segments, and adapt investment strategies accordingly.

02/04/2026 Logistics
Read More
Prologis Report Indicates Logistics Real Estate Demand Shift

Prologis Report Indicates Logistics Real Estate Demand Shift

The Prologis IBI index indicates a turning point for logistics real estate demand, with increased net absorption and new lease signings. Companies are actively addressing trade uncertainties by increasing supply chain investments and improving utilization rates. Vacancy rates are stable in the short term, and new construction starts are decreasing, suggesting the market is poised for stronger growth. The positive shift reflects a proactive approach to navigating economic complexities and optimizing supply chain efficiency within the logistics sector.

02/04/2026 Logistics Industry Insights
Read More
Trucking Spot Rates Edge Up Amid Persistent Market Weakness

Trucking Spot Rates Edge Up Amid Persistent Market Weakness

DAT reports a slight rebound in US truckload spot rates in October, but overall freight demand remains weak. Dry van volumes decreased, while refrigerated volumes increased, and flatbed volumes remained stable. High inventory levels, cooling consumer spending, and visa issues are key factors contributing to the market slump. The market is projected to face continued challenges into 2025, requiring caution from truck drivers and brokers. The minor rate increase doesn't offset the overall trend of softening demand and overcapacity.

02/04/2026 Logistics Industry Insights
Read More
Long Beach Port Bets on Digitalization for Postrecovery Growth

Long Beach Port Bets on Digitalization for Postrecovery Growth

The Port of Long Beach is experiencing a rebound in throughput, with digitalization playing a crucial role. The port is enhancing data visibility through initiatives like the Supply Chain Information Highway and actively investing in infrastructure, particularly expanding rail capacity. Despite macroeconomic uncertainties, the Port of Long Beach remains cautiously optimistic about the future, projecting that 2023 throughput will exceed pre-pandemic levels. These digital advancements are vital to maintaining competitiveness and handling increased cargo volume efficiently.

02/04/2026 Logistics Industry Insights
Read More
3PL Surge Drives US Industrial Leasing Growth in 2025

3PL Surge Drives US Industrial Leasing Growth in 2025

CBRE report: US industrial real estate leasing in the first half of 2025 will be dominated by 3PL, surpassing retail e-commerce. Increased corporate outsourcing necessitates optimized logistics strategies to adapt to market changes. Companies are increasingly relying on third-party logistics providers for warehousing and distribution. This trend is driving demand for industrial space, particularly near major transportation hubs. Businesses need to reassess their supply chain networks and consider strategic partnerships to remain competitive in the evolving landscape.

02/04/2026 Logistics Industry Insights
Read More