Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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CMA CGM Launches Container Reuse Guide for Freight Forwarders

CMA CGM Launches Container Reuse Guide for Freight Forwarders

This article provides a detailed analysis of the container interchange application process with CMA CGM, covering steps such as booking requests, fleet release orders, and operations on the E-Tong Cloud platform. It also offers guidance on applying for MCC special containers, aiming to help freight forwarders efficiently complete container interchange procedures. The process includes understanding the necessary documentation and navigating the specific requirements for CMA CGM and MCC containers, ultimately streamlining the logistics and reducing potential delays.

08/23/2025 Logistics Encyclopedia
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Chinese Retailers Target US Market Expansion

Chinese Retailers Target US Market Expansion

This article provides a comprehensive guide for Chinese merchants looking to join Target's marketplace in the US. It covers essential prerequisites such as business qualifications, product compliance, and brand market preparation. Furthermore, it details the specific application process, including key steps and important considerations. This guide aims to help Chinese businesses successfully expand into the American market through Target's platform.

12/30/2025 Logistics Encyclopedia
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Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Fitness Equipment achieves high-profit growth through its Amazon private label JXFitness. The company focuses on small equipment while expanding online sales of large equipment. However, it faces risks related to review manipulation (brushing) and reliance on large customers. The success hinges on mitigating these risks and diversifying its customer base while maintaining product quality and competitive pricing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Can Transform Negative Reviews Into Growth

Amazon Sellers Can Transform Negative Reviews Into Growth

Dealing with negative Amazon reviews: Differentiate between Feedback and Review. Communicate with customers to resolve issues and strive for modification or removal of the review. Focus on product quality and excellent customer service to proactively prevent negative reviews. Addressing customer concerns promptly and effectively is crucial for maintaining a positive seller reputation and improving overall customer satisfaction on the Amazon platform.

01/06/2026 Customs Knowledge
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Amazon Sellers Gain Edge with Four Key Ranking Strategies

Amazon Sellers Gain Edge with Four Key Ranking Strategies

This article delves into four key URL structures Amazon sellers should master: Canonical URL, Add-to-Cart URL, Frequently Bought Together URL, and Two-Step Brand URL. By optimizing these URLs, sellers can effectively improve product rankings in search engines and within the Amazon platform, attract more traffic, and increase conversion rates. This ultimately leads to increased sales and enhanced brand influence.

01/05/2026 Logistics Encyclopedia
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Finlands Utti Airport Enhances Air Freight with Smart Solutions

Finlands Utti Airport Enhances Air Freight with Smart Solutions

West Coast Freight provides information on Uti Airport (UTI) and global airport lookup services, helping businesses achieve efficient air freight. The system integrates airport codes, facilities, customs clearance requirements, and supports fuzzy searches in both Chinese and English, as well as Pinyin initial searches. Value-added services such as air freight tracking and shipping company inquiries are also available, making it a powerful tool for international trade. This comprehensive platform streamlines logistics and enhances supply chain visibility for businesses involved in global commerce.

09/29/2025 Airport Codes
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Beijing Domestic Source And Destination Code Analysis

Beijing Domestic Source And Destination Code Analysis

This article emphasizes the importance of accurately completing customs declarations in international trade by analyzing the source and destination codes within Beijing. It details the codes and their meanings for different domestic regions, particularly highlighting examples from the many sub-parks in the Zhongguancun National Independent Innovation Demonstration Zone. By systematically understanding this code table, customs personnel can efficiently carry out their declarations, ensuring smooth trade operations.

07/18/2025 Customs Knowledge
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IATA Expands Regional Training for Aviation Excellence

IATA Expands Regional Training for Aviation Excellence

The IATA Regional Training Partner (RTP) program aims to provide IATA-official aviation training courses globally through authorized independent institutions. Choosing an RTP offers benefits such as authoritative certification, professional instructors, and official teaching materials, helping individuals and organizations enhance their competitiveness. Becoming an RTP requires understanding regional needs, having industry connections, and possessing marketing capabilities. You can find RTPs through the IATA official website.

01/05/2026 Logistics Encyclopedia
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