independent e commerce platform product selection News

Amazon Enhances Ad Targeting to Boost Advertiser ROI

This article provides an in-depth analysis of Amazon Display Ads' four new audience types: In-market, Lifestyle, Interests, and Life Events. It emphasizes data-driven decision-making and offers practical guidance to help advertisers effectively leverage these tools to improve advertising ROI. The article also compares Display Ads audiences with Amazon DSP, assisting sellers in choosing the most suitable advertising strategy. By understanding the nuances of each audience type and platform, advertisers can optimize their campaigns for maximum reach and impact.

01/04/2026 Logistics Industry Insights

Ebay Simplifies Crossborder Sales with Currency Guide

This article provides an in-depth analysis of how to change the currency unit on the eBay platform, detailing the payment currencies supported by eBay. By modifying the registered address, sellers can flexibly adjust the currency displayed on eBay, thereby optimizing operations, enhancing user experience, and better expanding into the global market. It also reminds sellers to pay attention to the special circumstances of the 'Managed Payments' program. This allows for tailored currency settings to improve buyer experience and potentially increase sales.

01/04/2026 International Settlement

Amazon Revamps UK Algorithm Sparks Seller Concerns

Amazon UK is experiencing an algorithm change, promoting equal Buy Box probability and restricted data usage. These new rules may extend to other marketplaces, signaling stricter seller oversight. The reporting function also presents potential risks. Sellers should adapt to these changes, prioritize compliance, and enhance competitiveness. The algorithm update aims to level the playing field, but requires sellers to be vigilant about data privacy and adhere to Amazon's evolving policies to avoid penalties and maintain a strong presence on the platform.

12/31/2025 Logistics Industry Insights

Alibabacom Launches Premium Bidding for Factory Sourcing

Alibaba.com Express has upgraded, opening the "Find Factory" premium feature, providing accurate traffic for Gold Supplier factories and manufacturers. Through APP search and recommendation scenarios, merchants can increase exposure and optimize their campaigns using data reports. This is particularly beneficial for factory-type merchants with poor organic rankings, helping them stand out in the competition. The upgrade allows these factories to gain better visibility and reach potential buyers more effectively, ultimately boosting their sales and overall performance on the platform.

12/31/2025 Logistics Industry Insights

Amazon Sellers Face Malicious Takedowns Amid Holiday Rush

Amazon US sellers of popular Christmas products are facing a wave of malicious takedowns, leading to copyright extortion and sales losses. This article analyzes the reasons behind the frequent malicious complaints and provides sellers with strategies to cope. It also calls on the platform to strengthen supervision, create a fair competitive environment, and protect the rights and interests of sellers. The situation highlights the need for better IP protection mechanisms and proactive measures to combat fraudulent claims on the Amazon marketplace.