Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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Quad Lock Leads Phone Mount Market with Targeted Marketing

Quad Lock Leads Phone Mount Market with Targeted Marketing

This paper analyzes how phone mount brand Quad Lock successfully exploded the phone mount market by precisely targeting its audience, deeply understanding user needs, and utilizing scenario marketing strategies. Taking Quad Lock as an example, the study demonstrates the importance of understanding customers as the key to winning the market. The company's success hinges on its ability to identify specific user scenarios and tailor its product and marketing efforts accordingly, resulting in strong brand loyalty and market dominance.

02/03/2026 Logistics Industry Insights
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Care Bears Rights Holders Tighten Copyright Enforcement

Care Bears Rights Holders Tighten Copyright Enforcement

The Care Bears brand owner has initiated a large-scale copyright enforcement campaign. Keith Law Firm is representing the trademark and over a hundred copyrighted images, including US registered copyrights VA 1-824-810 and VA 1-982-408. Cross-border sellers are advised to conduct self-checks on product authorization to avoid the risk of infringement. This action highlights the importance of verifying licenses and ensuring compliance with copyright laws when selling Care Bears related merchandise internationally.

02/03/2026 Customs Knowledge
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Amazon Sellers Face German WEEE Compliance to Avoid Bans

Amazon Sellers Face German WEEE Compliance to Avoid Bans

This article provides a detailed interpretation of the new WEEE compliance policy on Amazon Germany, focusing on Extended Producer Responsibility (EPR) requirements. It explains how to determine if you are a WEEE producer and the impact of WEEE compliance on sellers. Furthermore, it offers guidance on WEEE registration and answers frequently asked questions, aiming to help sellers navigate the new regulations smoothly and avoid product removal risks. This ensures sellers can understand and adhere to the new policies effectively.

01/04/2026 Logistics
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Ozon Sellers Guide to Boosting Sales Via Buyer App

Ozon Sellers Guide to Boosting Sales Via Buyer App

This article provides OZON sellers with a comprehensive guide to mobile operations, deeply analyzing the six core page functions of the OZON buyer APP and emphasizing product detail page optimization strategies. Addressing language barriers, it recommends practical translation tools to help sellers better understand the Russian e-commerce market, improve operational efficiency, and boost sales performance. The guide aims to empower sellers to effectively manage their OZON stores through the mobile platform and overcome language-related challenges.

01/04/2026 Logistics Industry Insights
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Ecommerce Job Growth Slows Amid Rising Competition

Ecommerce Job Growth Slows Amid Rising Competition

The cross-border e-commerce recruitment market is experiencing changes: more job seekers, higher company requirements, and salary reductions for some positions. Experts advise job seekers to enhance their competitiveness, rationally view industry development, and prioritize product categories over companies. Smaller companies may offer greater growth opportunities. Entrepreneurship requires caution, and blindly entering the market should be avoided. Focus on building a strong skillset and understanding the specific demands of the market to succeed in this evolving landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Strategic Category Node Optimization

Amazon Sellers Gain Edge with Strategic Category Node Optimization

This article provides an in-depth analysis of Amazon category node strategies, emphasizing the importance of precise targeting. It details methods for modifying and adding category nodes while cautioning sellers against non-compliant practices and sharing reporting techniques. Ultimately, the article returns to the fundamentals of Amazon operations, stressing the importance of solid groundwork for sellers to stand out in a competitive market. Understanding and correctly utilizing category nodes is crucial for improved product visibility and discoverability on Amazon.

01/04/2026 Logistics Industry Insights
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Magnetic Stud Finder Design Holds Value Despite Expired Patent

Magnetic Stud Finder Design Holds Value Despite Expired Patent

The Qwik Mag II™ magnetic stud finder, known for its strong magnetic force, battery-free operation, and rapid location capabilities, received a US patent (Patent No. US D614980 S). This product utilizes rare earth magnets and features a spherical design, enabling users to precisely locate studs or screws. Although the patent has expired, its design concept and innovative spirit remain valuable for reference. It offers a simple and effective solution for finding hidden metal objects behind walls.

01/04/2026 Logistics
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Ozon Tightens Brand Compliance Rules for Sellers

Ozon Tightens Brand Compliance Rules for Sellers

OZON platform's brand-focused operations are accelerating, requiring sellers to operate compliantly and avoid selling infringing products. Proactively pursue brand verification to enhance product quality and service, while staying informed about platform policy changes. Consider building your own brand, securing authorized brand representation, or focusing on niche markets to achieve transformation and upgrades. Brand certification is key to success and avoiding penalties. Adapting to the new OZON landscape is crucial for long-term growth and sustainability on the platform.

12/31/2025 Logistics Industry Insights
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Amazon Ads Success Hinges on Placement and Bidding Strategy

Amazon Ads Success Hinges on Placement and Bidding Strategy

This article delves into the underlying logic of Amazon Ads, focusing on two key metrics: targeting relevance and bidding relevance. Through precise analysis of keyword, product, and audience targeting, along with flexible adjustments to bidding strategies, it helps sellers understand the core of advertising, optimize operational techniques, and improve ad performance. The article provides insights into optimizing ad campaigns by understanding how Amazon matches ads to customer searches and how to effectively bid for ad placements.

12/31/2025 Logistics Industry Insights
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