Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Tiktok Trend Fuels Growth in Global Pet Accessory Market

Tiktok Trend Fuels Growth in Global Pet Accessory Market

This article delves into the viral success of personalized pet ID tags on TikTok, exploring the reasons behind their popularity in overseas markets. It highlights the brand's accurate understanding of pet owner needs and its ability to fulfill personalized customization demands. The article further discusses the importance of branding and social media marketing in the international arena, providing valuable insights for sellers looking to capitalize on the pet economy. It emphasizes the power of targeted marketing and personalized products in achieving success in the competitive global market.

01/27/2026 Logistics Industry Insights
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US Chocolate Fondue Market Growth Shows Sweet Potential

US Chocolate Fondue Market Growth Shows Sweet Potential

This paper analyzes the popular chocolate fondue products in the United States, revealing the underlying market potential and consumer preferences. Through data analysis and innovative ideas, it provides cross-border e-commerce sellers with suggestions for product upgrades and marketing strategies, aiming to help them seize opportunities and expand the market. The analysis focuses on understanding the key factors driving consumer demand and how sellers can effectively leverage these insights to create successful product offerings and marketing campaigns within the competitive e-commerce landscape.

01/27/2026 Logistics Encyclopedia
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Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

01/27/2026 Logistics Industry Insights
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Tiktok Shop Expands in Europe with Localized Fulfillment

Tiktok Shop Expands in Europe with Localized Fulfillment

TikTok Shop has launched a "Local Fulfillment" service in Europe, providing cross-border sellers with local warehousing, delivery, and marketing support to streamline processes and reduce costs. Simultaneously, the platform is tightening logistics policies in the US, rapidly expanding in Southeast Asia, and introducing the "US-Mexico" program, accelerating its global footprint. Cross-border sellers need to seize opportunities, optimize products, emphasize content marketing, and choose appropriate logistics solutions. This expansion and policy shift presents both challenges and opportunities for businesses leveraging the platform.

01/30/2026 Logistics
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Threads Unveils Crossborder Ecommerce Strategy for 2025

Threads Unveils Crossborder Ecommerce Strategy for 2025

This article delves into the marketing potential of Meta's social platform Threads in the cross-border e-commerce sector. It offers a comprehensive practical guide, covering account setup, content operation, and application in cross-border scenarios. It also addresses the challenges of multi-account management by leveraging the AdsPower tool, helping cross-border e-commerce sellers seize the traffic opportunities presented by Threads and achieve brand globalization. The guide provides actionable insights to effectively utilize Threads for marketing and brand building in the international market.

01/30/2026 Logistics Industry Insights
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Beijing Domestic Source And Destination Code Analysis

Beijing Domestic Source And Destination Code Analysis

This article emphasizes the importance of accurately completing customs declarations in international trade by analyzing the source and destination codes within Beijing. It details the codes and their meanings for different domestic regions, particularly highlighting examples from the many sub-parks in the Zhongguancun National Independent Innovation Demonstration Zone. By systematically understanding this code table, customs personnel can efficiently carry out their declarations, ensuring smooth trade operations.

07/18/2025 Customs Knowledge
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Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon recently revealed plans to establish an independent delivery and parcel handling business, which could significantly impact its future business model. For the first time in its 10-K annual report, it positions itself as a 'transportation services provider' and hints at offering logistics services to third parties, potentially generating substantial profits. This move showcases the company's ambition and expansion potential in the e-commerce logistics sector.

07/28/2025 Logistics
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Mercado Libre Expands Gig Economy for Latin America Deliveries

Mercado Libre Expands Gig Economy for Latin America Deliveries

To tackle peak season logistics pressures, Mercado Libre is piloting Mercado Envíos Extra in Brazil and Mexico, integrating independent delivery drivers to enhance its logistics capabilities in Latin America. This model aims to improve delivery efficiency, reduce logistics costs, and provide flexible employment opportunities for individuals. This initiative offers a valuable reference for other cross-border e-commerce platforms seeking to optimize their logistics networks.

01/06/2026 Logistics
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Naturehike Expands Globally As Chinese Camping Gear Gains Popularity

Naturehike Expands Globally As Chinese Camping Gear Gains Popularity

Chinese brand Naturehike's tents have gained global popularity for their lightweight design. Through e-commerce platforms, independent websites, social media, and collaborations with Key Opinion Leaders (KOLs), Naturehike has rapidly increased its brand awareness internationally. The brand's focus on portability and affordability has resonated with outdoor enthusiasts worldwide, contributing to its successful overseas expansion and establishing a strong presence in the competitive outdoor gear market.

02/03/2026 Logistics Industry Insights
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