Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart brand registry requires the trademark to be a registered trademark (® symbol) and the registration entity to meet specific qualifications. Merchants need to ensure the trademark is successfully registered and complies with the platform's requirements for the trademark registration entity to successfully pass the brand registry. This process is crucial for sellers seeking to establish their brand presence and credibility on the Walmart marketplace, ensuring compliance with Walmart's policies and enhancing customer trust.

01/22/2026 Logistics Encyclopedia
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US Trademark Rejections Key Pitfalls and Avoidance Strategies

US Trademark Rejections Key Pitfalls and Avoidance Strategies

This article delves into six common reasons for US trademark registration rejection: inaccurate description of goods/services, requirement to disclaim exclusive rights, inadequate specimen of use, existence of prior similar trademarks, the applied trademark being descriptive, and generic terms. For each scenario, the article provides detailed strategies to help Chinese cross-border e-commerce businesses improve their success rate in US trademark registration and safeguard their brand's overseas expansion. It aims to provide practical guidance and solutions to overcome common hurdles in the US trademark application process.

12/29/2025 Customs Knowledge
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Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Face Trademark Risks Over Common Words

Amazon Sellers Face Trademark Risks Over Common Words

This article reveals the intellectual property complaint risks Amazon sellers may face by using common words like "100%". It details the trademark registration status of "100%" and corresponding strategies. Sellers are advised to review their listings, replace high-risk vocabulary, and emphasize brand building to mitigate potential infringement risks and safeguard their store operations. The importance of thorough listing optimization and understanding potential trademark issues is highlighted to avoid costly legal battles and ensure long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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US Trademark Registration Avoiding Confusion for Stronger Brands

US Trademark Registration Avoiding Confusion for Stronger Brands

This article delves into the critical issue of "likelihood of confusion" in US trademark registration, offering strategies to navigate this challenge. It explains how to select and build a "strong trademark" to increase registration success and effectively protect brand rights. Approaching the topic from a data-driven perspective, the article provides clear structure and practical content. Its aim is to guide businesses through the US trademark registration process smoothly, enabling them to secure their brand assets effectively and avoid potential conflicts.

01/07/2026 Customs Knowledge
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Lando Norris Trademark Crackdown Heightens Ecommerce IP Risks

Lando Norris Trademark Crackdown Heightens Ecommerce IP Risks

Formula 1 driver Lando Norris is again enforcing his trademark rights, with TME Law Firm representing him. His trademarks cover a wide range of goods, including clothing and keychains. Cross-border e-commerce sellers should be aware of potential infringement risks and conduct self-checks of their store's products to ensure compliance and avoid legal disputes. It's crucial for sellers to verify the legitimacy of their product sourcing and designs to prevent inadvertently selling counterfeit or infringing items related to Lando Norris' brand.

02/12/2026 Customs Knowledge
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Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

This article focuses on the RUN-CHICKEN automatic chicken coop door trademark and copyright infringement lawsuit, reminding cross-border e-commerce sellers to pay attention to intellectual property protection. It details the case parameters, brand information, infringement risks, and response strategies, aiming to help sellers avoid legal risks, protect their own rights, and jointly create a healthy e-commerce environment. The article provides practical guidance for sellers to navigate IP challenges and ensure compliance.

02/12/2026 Customs Knowledge
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Australia Streamlines Trademark Process for Global Ecommerce Firms

Australia Streamlines Trademark Process for Global Ecommerce Firms

This article focuses on Australian trademark registration, providing detailed information for cross-border e-commerce sellers, including registration timelines, required documents, validity period, and fees. It also reminds users to carefully evaluate the service quality of third-party providers and clarifies the role of Dashu Cross-border in disputes involving third-party services. The aim is to equip sellers with the knowledge needed to navigate the Australian trademark registration process effectively and avoid potential pitfalls, ensuring brand protection in the Australian market.

01/21/2026 Customs Knowledge
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Stonebury Dazshu Partner to Simplify UK Trademark Process

Stonebury Dazshu Partner to Simplify UK Trademark Process

Stonebridge and Big Data Cross-border jointly launched an exclusive UK trademark registration service, priced at RMB 2800. It offers guaranteed transactions, local lawyer team support, quarterly reports, and 3V1 exclusive service. This initiative aims to reduce trademark registration costs, improve efficiency, and assist Chinese brands in expanding into the UK market. The service provides comprehensive support throughout the registration process, ensuring a smoother and more reliable experience for businesses seeking trademark protection in the United Kingdom.

01/21/2026 Customs Knowledge
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Amazon Sellers Face Rising Trademark Claims Over Accessories

Amazon Sellers Face Rising Trademark Claims Over Accessories

This article addresses the common issue of Amazon accessory sellers facing trademark infringement misjudgments and provides a detailed appeal guide. It analyzes the types and root causes of infringement, emphasizing the importance of avoiding incorrect appeal portals and offering practical appeal processes and key points. By clarifying the type of infringement and adopting the correct appeal method, accessory sellers can effectively respond to misjudgments and protect their rights. The guide helps navigate the complexities of Amazon's policies and provides actionable steps to resolve trademark infringement claims related to accessory products.

02/02/2026 Logistics Industry Insights
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