Amazon Sellers Leverage Home Garden Sites for Brand Growth

Amazon Sellers Leverage Home Garden Sites for Brand Growth

Facing increasing competition on Amazon, sellers are turning to overseas press releases as a breakthrough strategy. This article, through two case studies of home and garden brands, reveals the crucial roles of precise positioning, high-quality content, and advertorial marketing in overseas press release campaigns. It also highlights the future trend of refined operations. The analysis provides valuable and replicable experiences for Amazon sellers looking to enhance their brand visibility and drive sales through strategic international PR efforts.

01/27/2026 Logistics Industry Insights
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Ebay Updates Return Policy Key Changes for US Sellers

Ebay Updates Return Policy Key Changes for US Sellers

eBay US has updated its return policy, requiring sellers to provide a US return address, free returns, or a 'refund only' option. This aims to enhance buyer experience and reduce cross-border return disputes. Sellers need to assess costs, optimize listings, improve service, and adapt flexibly to the new policy. This change impacts sellers who previously relied on international returns or other methods to handle returns on the eBay US platform. Understanding and implementing these changes is crucial for maintaining competitiveness.

01/27/2026 Logistics Industry Insights
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Ebay Reveals Top Ecommerce Trends in UK France Italy Spain

Ebay Reveals Top Ecommerce Trends in UK France Italy Spain

This article, based on eBay data, provides an in-depth analysis of consumer preferences and best-selling categories in the four major European markets: the UK, France, Italy, and Spain. It offers product selection and operational recommendations for four categories: Auto Parts & Accessories, Consumer Electronics, Home & Garden, and Collectibles. The importance of localization operations is emphasized to help sellers accurately target their audience and succeed in the European e-commerce market. The goal is to provide actionable insights for effective market penetration.

01/27/2026 Logistics Industry Insights
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US Company Registration Guide for Ebay Sellers

US Company Registration Guide for Ebay Sellers

This article provides a detailed analysis of how to succeed on eBay US, focusing on the registration process for a US company and opening an eBay US account. It emphasizes key considerations and precautions to help sellers navigate the cross-border journey safely and steadily. The importance of legally registering a company is highlighted, along with identifying the target audience that is suitable for opening an eBay US store. It aims to guide sellers through the process and help them establish a solid foundation for their eBay US business.

01/27/2026 Logistics Industry Insights
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Meituans O2O Model Boosts Crossborder Ecommerce

Meituans O2O Model Boosts Crossborder Ecommerce

This paper delves into Meituan's local life service model, extracting its core operational mechanisms and key strategies to provide insights for cross-border sellers expanding overseas O2O businesses. Through comparative analysis of different platform characteristics, it addresses common questions and helps sellers replicate the Meituan model in markets such as Southeast Asia, tapping into new opportunities in localized services. It offers guidance on adapting the Meituan approach for successful implementation and growth in new international markets.

01/27/2026 Logistics Industry Insights
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Baidu Faces Challenges Amid Chinas Search Engine Dominance

Baidu Faces Challenges Amid Chinas Search Engine Dominance

Baidu is China's leading search engine, with technology and localization being its key strengths. Facing competition and regulatory pressures, Baidu needs to strengthen innovation and expand its business to maintain its leading position. This includes exploring new AI-driven features and diversifying into areas like cloud computing and autonomous driving. Continued investment in R&D and a focus on user experience will be crucial for Baidu's future success in the rapidly evolving Chinese market.

01/27/2026 Logistics Industry Insights
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Amazon Merch Leverages AI for Costfree Profit Growth

Amazon Merch Leverages AI for Costfree Profit Growth

This article delves into leveraging AI to empower the Amazon Merch platform for zero-cost profitability. Through real-world examples from Reddit users, it unveils the earning potential of combining AI and SEO. The analysis highlights lesser-known reasons for its success, emphasizing the importance of AI tools. The article encourages readers to pursue their interests, continuously learn, and innovate to seize this asset-light, low-barrier-to-entry entrepreneurial opportunity. It explores how AI can be used for design and keyword optimization to maximize visibility and sales on Amazon Merch, offering a practical guide for aspiring entrepreneurs.

01/27/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Adopt IP Proxies and Saas for Growth

Crossborder Ecommerce Firms Adopt IP Proxies and Saas for Growth

This article focuses on three core elements for cross-border e-commerce growth: Netnut global IP proxy facilitating data scraping, Amazon product listing optimization improving conversion rates, and Shoptop Enterprise Edition offering a one-stop SAAS website building solution. These elements help businesses overcome growth bottlenecks and achieve significant performance improvements. By leveraging these strategies, businesses can enhance their online presence, attract more customers, and ultimately drive sales in the competitive global marketplace.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Noreturn Partial Refund Policy

Amazon Sellers Adapt to Noreturn Partial Refund Policy

Amazon's pilot program in Europe offering 'returnless refunds' aims to improve buyer experience, but poses challenges for sellers. These include increased competition, risks of policy abuse, and unclear cost allocation. Sellers can mitigate risks by optimizing quality control, improving evidence collection, and closely monitoring policy developments. The article advocates for Amazon to refine the policy for a win-win outcome for both buyers and sellers. The program, while convenient for buyers, puts pressure on seller profits and necessitates proactive adaptation strategies.

01/27/2026 Logistics Industry Insights
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Amazon Expands Selfdelivery with Curated Product Selection

Amazon Expands Selfdelivery with Curated Product Selection

This article explores how Amazon FBM sellers can create a unique store style through product selection. Like a chef crafting a dish, it requires deep cultivation of niche markets, competitor research, utilization of product selection tools, and attention to market trends. Continuous optimization of strategies is crucial. By carefully choosing products that align with a specific aesthetic and cater to a target audience, sellers can differentiate themselves and ultimately achieve success in the competitive Amazon marketplace. This approach allows for a personalized brand experience and fosters customer loyalty.

01/27/2026 Logistics Industry Insights
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