Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
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Xiaohongshu Mcns Adapt to New Health Score Metrics

Xiaohongshu Mcns Adapt to New Health Score Metrics

This article provides an in-depth analysis of Xiaohongshu's MCN commercial certification and health score system, aiming to offer a comprehensive survival guide for MCN agencies. It details the significance of MCN commercial certification, the deduction criteria and impact of the health score, and provides strategic advice for dealing with Xiaohongshu's new regulations. The goal is to help MCN agencies achieve sustainable development on the Xiaohongshu platform.

01/06/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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Amazon Adjusts Q4 Strategy for US Peak Season Amid New Policies

Amazon Adjusts Q4 Strategy for US Peak Season Amid New Policies

This article provides an in-depth analysis of key strategies for Q4 preparation on Amazon US. It focuses on the traffic opportunities presented by enhanced product detail page features, the challenges posed by changes in return policies, and adjustments to inventory management strategies. The importance of capitalizing on the Prime Early Access Sale is also emphasized, offering sellers a comprehensive guide to navigate the peak season effectively.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Cut Fees Boost Sales

Ebay Sellers Adopt New Strategies to Cut Fees Boost Sales

This article provides an in-depth analysis of eBay listing fees and offers practical techniques to improve product visibility and sales. Key strategies include maintaining a balance between listing and delisting, regularly updating products, utilizing the Sell Similar feature, carefully adjusting prices, and creating lead-generating products. These tips aim to help sellers effectively manage their eBay business and maximize their potential on the platform.

01/05/2026 Customs Knowledge
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Six SEO Strategies to Improve Ebay Sales Rankings

Six SEO Strategies to Improve Ebay Sales Rankings

This article provides an in-depth analysis of eBay search engine optimization techniques. It covers six key strategies: titles, categories, images, product attributes, descriptions, and customer reviews. The aim is to help sellers improve their product search ranking, attract more potential buyers, and ultimately achieve sales growth. By optimizing these elements, sellers can increase visibility and improve their overall performance on the eBay platform.

01/05/2026 Logistics Encyclopedia
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WCO Launches Scholarships for Small Island Economies Capacity Building

WCO Launches Scholarships for Small Island Economies Capacity Building

The World Customs Organization (WCO) launched a scholarship program for Small Island Economies (SIEs) to enhance the capacity building of customs officials in these regions. The program provides training in areas such as international economics, trade regulations, data analysis, and risk management to SIEs customs officials through needs assessments, curriculum design, and expert instruction. It aims to help them improve customs management and promote sustainable economic development.

01/05/2026 Customs Knowledge
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Amazon Sellers Guide to Optimizing Search Terms for Sales

Amazon Sellers Guide to Optimizing Search Terms for Sales

This article provides an in-depth analysis of Amazon Search Terms keyword optimization strategies. It emphasizes the importance of avoiding common pitfalls, adhering to writing rules, and mastering keyword acquisition methods. By optimizing these 250 characters, sellers can significantly improve product search rankings, drive traffic, and ultimately increase sales. Effective Search Terms management is crucial for enhanced visibility and improved conversion rates on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Guide to Sustainable Profits for Beginners

Ebay Sellers Guide to Sustainable Profits for Beginners

This article is for new eBay sellers, detailing strategies to achieve consistent sales and profit growth. It covers auction traffic generation, rapid product listing, Listing optimization, selecting the best posting time, data analysis, and excellent customer service. Master these techniques to quickly transition from an eBay beginner to a profitable expert. Learn how to leverage these key areas to boost your eBay presence and drive sales.

01/04/2026 Customs Knowledge
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Facebook Ads Guide Highlights Four Key Types for Customer Targeting

Facebook Ads Guide Highlights Four Key Types for Customer Targeting

This article provides an in-depth analysis of four mainstream Facebook ad types: image ads, video ads, carousel ads, and collection ads. It details the characteristics, advantages, and applicable scenarios of each ad type, aiming to help businesses choose the right ad format based on their needs. The goal is to improve the effectiveness of Facebook advertising campaigns, achieve precise customer acquisition, and drive sales growth.

01/04/2026 Logistics Encyclopedia
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