Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Fashion and Education Sectors Adopt Costeffective Longtail Keywords

Fashion and Education Sectors Adopt Costeffective Longtail Keywords

This paper delves into the challenges of high internet promotion costs in the fashion and education industries. It proposes a tiered long-tail keyword strategy to reduce costs and improve precision. The article details how to expand core business terms, segment user needs, and cover scenario-based keywords. It emphasizes the crucial role of professional agency operations in keyword mining, tiered layout, and performance optimization. The aim is to help businesses break through promotion bottlenecks and achieve efficient customer acquisition, ultimately leading to cost-effective and targeted marketing campaigns.

01/27/2026 Logistics Industry Insights
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US Trade Coalition Launches Supply Chain Education Program

US Trade Coalition Launches Supply Chain Education Program

The Coalition for America's Gateways and Trade Corridors (CAGTC) raises public awareness of freight infrastructure's importance and promotes related policies through its "Follow the Footprints of Merchandise" series. This initiative simplifies complex supply chain stories behind everyday goods. By focusing on specific consumer products, the series highlights the intricacies of global trade and underscores the critical role of robust freight infrastructure in maintaining a healthy national economy. This education aims to foster informed decision-making and support investments in necessary infrastructure improvements.

01/30/2026 Logistics Industry Insights
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AI Avatars Transform Online Education with Personalized Courses

AI Avatars Transform Online Education with Personalized Courses

This article details how to use iDream AI and CapCut to create student digital humans and integrate them into premium courseware, enhancing teaching fun and interactivity. By leveraging AI-generated images, video generation, and CapCut synthesis, a personalized learning experience is created, injecting new vitality into education. The process involves crafting digital avatars of students and seamlessly incorporating them into course materials, making learning more engaging and relatable. This innovative approach offers a dynamic and modern way to deliver educational content.

02/02/2026 Customs Knowledge
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Teachers Prep for 2025 National Basic Education Competition

Teachers Prep for 2025 National Basic Education Competition

This article provides a detailed practical guide for teachers preparing for the 2025 selection of high-quality basic education courses. It covers six key aspects: topic selection strategies, rule interpretation, instructional design, courseware production, video recording, and material submission. The guide aims to help teachers prepare efficiently for the competition, improve the quality of their work, and ultimately stand out in the selection process. It serves as a comprehensive resource to navigate the complexities of the competition and achieve success.

02/02/2026 Customs Knowledge
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TAL Educations Livestreaming Move Sparks Strategy Debate

TAL Educations Livestreaming Move Sparks Strategy Debate

Xueersi's entry into live-streaming e-commerce, attempting to replicate the success of Oriental Selection, has attracted industry attention. This article analyzes Xueersi's live-streaming strategy, the challenges it faces, and the opportunities and risks of the education and training industry's transformation to live-streaming e-commerce. It also explores the possibility of diversified development for education and training institutions, providing a new perspective for industry transformation. The analysis considers the potential for growth and the hurdles that must be overcome for success in this new venture.

01/16/2026 Logistics Industry Insights
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New Energy Logistics Shifts From Vehicle Matching to Station Collaboration

New Energy Logistics Shifts From Vehicle Matching to Station Collaboration

In the era of new energy, logistics vehicle dispatch is undergoing a transformation, shifting from simple vehicle-cargo matching to emphasizing coordination with charging stations. Factors such as charging time, distribution of charging piles, and power affect the efficiency and cost of dispatch. Companies need to reassess their dispatch logic, enhancing the management and utilization of charging facilities.

08/07/2025 Logistics Industry Insights
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Los Angeles Long Beach Ports Face Congestion Amid Collaboration Efforts

Los Angeles Long Beach Ports Face Congestion Amid Collaboration Efforts

The Ports of Los Angeles and Long Beach are experiencing severe congestion due to a surge in throughput. Both ports are working collaboratively to mitigate the congestion by optimizing operations, improving landside transportation, and innovating with technology. These efforts aim to alleviate bottlenecks and improve the overall efficiency of the supply chain, ensuring smoother cargo flow and reduced delays. The collaborative approach is crucial for addressing the complex challenges posed by the increased demand and ensuring the long-term stability of the port operations.

01/29/2026 Logistics
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TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
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Consumer Watchdog Warns of Digital Education Risks for 2025

Consumer Watchdog Warns of Digital Education Risks for 2025

The Q4 2025 digital education platform complaint list reveals industry chaos, with refund issues being the main focus. Guangdong, Henan, and Shandong provinces have the highest complaint volumes, and high-priced courses are prone to disputes. Consumers should choose reputable platforms, be rational about promotions, sign detailed agreements, retain evidence, and protect their rights in a timely manner. Joint efforts are needed to promote the healthy development of the industry.

01/27/2026 Logistics Industry Insights
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