Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Fed Rate Pause Impacts Forex for Crossborder Ecommerce

Fed Rate Pause Impacts Forex for Crossborder Ecommerce

The Federal Reserve's pause on rate hikes presents new exchange rate challenges for cross-border e-commerce sellers. This article analyzes the reasons behind the pause, predicts dollar trends, and offers settlement strategy advice, including monitoring market dynamics, settling in batches, considering forward settlement, diversifying operations, and optimizing cost control. Sellers need to closely monitor the market and flexibly adjust their strategies to cope with exchange rate fluctuations. Proactive risk management is crucial for maintaining profitability in the face of currency volatility.

01/07/2026 Exchange Rate Query
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Ebay Sellers Guide Boost Conversions with Store Optimization

Ebay Sellers Guide Boost Conversions with Store Optimization

This article delves into methods for evaluating the effectiveness of eBay store optimization, emphasizing the importance of data-driven approaches. It provides practical optimization strategies from four key dimensions: title, keywords, images, and listings. These strategies aim to help sellers increase sales and conversion rates. The article highlights that continuous optimization and striving for excellence are crucial for successful eBay store management. Focusing on these areas can lead to significant improvements in store performance and overall profitability on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Must Choose Between Individual Professional Plans

Amazon Sellers Must Choose Between Individual Professional Plans

This article provides an in-depth comparison of Amazon's Individual and Professional selling plans. Through data analysis, it helps sellers choose the most suitable plan based on their specific circumstances. It focuses on analyzing fee structures, feature differences, target users, and tax implications. Furthermore, it offers product selection advice to help sellers achieve profitability on the Amazon platform. By understanding the nuances of each plan and leveraging data-driven insights, sellers can optimize their operations and maximize their success on Amazon.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Urged to Focus on Topselling Categories

Ebay Sellers Urged to Focus on Topselling Categories

This article reveals eBay's rules against selling virtual items and analyzes the market potential and operational strategies for popular categories such as fashion, auto parts, home goods, and electronics. It also provides insights into the future trends of cross-border e-commerce, aiming to help sellers avoid risks, choose the right categories, increase sales, and seize new opportunities in the cross-border e-commerce landscape. The analysis focuses on practical strategies for navigating eBay's policies and maximizing profitability in these high-demand sectors.

01/06/2026 Logistics Encyclopedia
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Independent Websites Boost Export Businesses Over B2B Platforms

Independent Websites Boost Export Businesses Over B2B Platforms

Building an independent e-commerce website is a crucial strategy for foreign trade enterprises to break free from B2B platform dependence and achieve long-term development. An independent website offers brand autonomy, diversified promotion channels, customer data ownership, and business security. It overcomes the limitations of B2B platforms, helping companies establish a sustainable competitive advantage in the global market. This approach allows for greater control over branding, marketing, and customer relationships, ultimately fostering stronger brand loyalty and increased profitability in the long run.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Guide Three Steps to Bestseller Success

Amazon Sellers Guide Three Steps to Bestseller Success

This article presents a three-step method for Amazon product selection competitor analysis: defining the competitive landscape, screening core competitors, and deeply analyzing competitor operational details. Through product analysis, listing optimization, price and profit calculation, user feedback analysis, infringement risk assessment, and seller strength evaluation, it helps sellers avoid product selection risks, create high-quality products, and enhance Amazon operational competitiveness. The method provides insights into identifying successful strategies and potential pitfalls, ultimately leading to improved sales and profitability on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

This article provides an in-depth analysis of eBay advertising strategies, guiding sellers on how to diagnose their store, maintain star products, master advertising timing, and utilize practical techniques. It aims to help sellers target ads precisely, boosting store traffic and conversion rates. The importance of product quality and customer service as key factors for sustained profitability is emphasized, ultimately assisting sellers in achieving success on the eBay platform. Focus is given to practical tips and strategies for effective campaign management and optimization.

01/06/2026 Logistics Encyclopedia
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Chatgpt Boosts Efficiency for Ecommerce Entrepreneurs

Chatgpt Boosts Efficiency for Ecommerce Entrepreneurs

ChatGPT helps e-commerce businesses reduce costs and increase efficiency by optimizing SEO, content creation, and enabling efficient operation even with a single person. Overseas case studies have demonstrated its significant potential in streamlining processes and boosting productivity. It empowers individuals to manage e-commerce operations effectively, leading to improved performance and reduced operational expenses. The ability to automate tasks and generate high-quality content makes ChatGPT a valuable tool for e-commerce businesses looking to enhance their overall efficiency and profitability.

01/06/2026 Logistics Industry Insights
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Amazon FBA Sellers Optimize Returns with Relabeling Strategies

Amazon FBA Sellers Optimize Returns with Relabeling Strategies

This article provides an in-depth analysis of Amazon FBA return and relabeling strategies. Addressing the challenges cross-border e-commerce sellers face with returns, it details the reasons for FBA return and relabeling, processing methods, and the advantages of overseas warehouse relabeling. The aim is to help sellers effectively reduce operating costs, improve inventory turnover, and achieve sustainable development. It explores practical solutions for managing FBA returns and leveraging overseas warehouses for efficient relabeling, ultimately contributing to enhanced profitability and streamlined operations.

01/06/2026 Logistics Encyclopedia
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