Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Frequent changes in Amazon's rules have led to a situation where sellers experience increased traffic but decreased sales. Sellers need to adopt strategies such as refined ad management, price adjustments, and cost control to cope with this challenge. They should also seize the traffic opportunities presented by the new detail page feature, 'Add an Accessory'. Embracing change and focusing on meticulous operations are crucial for sellers to survive and thrive on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Tests Direct Brand Links in Search Results

Amazon Tests Direct Brand Links in Search Results

Amazon US is testing a new feature that allows users to jump directly to a brand's official website when a product search yields no results. This initiative aims to improve user experience, increase brand exposure, and strengthen Amazon's market position. The feature doesn't involve commission fees, potentially exploring new business models. This direct link provides an alternative path for customers, enhancing their shopping journey even when specific products aren't readily available on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Expands Climate Pledge Friendly Certification for Sellers

Amazon Expands Climate Pledge Friendly Certification for Sellers

This article provides an in-depth analysis of Amazon's Climate Pledge Friendly certification. It details Amazon's own certifications (Compact by Design, Pre-owned Certified) and 42 third-party environmental certifications, covering certification standards, applicable categories, and application processes. The aim is to help sellers create more competitive sustainable products and seize the traffic opportunities under the growing trend of environmentally conscious consumption. By understanding these certifications, sellers can better position their products and attract eco-minded customers on Amazon.

01/27/2026 Logistics Industry Insights
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Meijin Home Goods Ecommerce Giant Plans Billiondollar IPO

Meijin Home Goods Ecommerce Giant Plans Billiondollar IPO

Magnum, a home decor company specializing in products like floor mats, placemats, and artificial flowers, has initiated its IPO plan. The company relies heavily on Amazon, with over 95% of its sales generated through the platform, demonstrating consistent growth. The overseas home goods market presents significant opportunities, with projections indicating continued expansion in Europe and the US, along with increased e-commerce penetration. To succeed in this competitive landscape, companies need comprehensive optimization across product development, branding, supply chain management, and customer service.

01/27/2026 Logistics Industry Insights
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Amazfit Gains Foothold in US Smartwatch Market

Amazfit Gains Foothold in US Smartwatch Market

Amazfit, a brand under Huami Corporation, successfully listed on the New York Stock Exchange within five years, becoming the first Chinese smart wearable device brand to do so. This achievement is attributed to its excellent product quality, competitive price-performance ratio, and flexible operational strategies. Through differentiated crowdfunding strategies and a focus on extreme value, Amazfit has achieved significant success in overseas markets. While the brand has experienced rapid growth, it continues to face both opportunities and challenges in the future global landscape.

01/27/2026 Logistics Industry Insights
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Hytera Faces Global Sales Ban Amid IP Lawsuit

Hytera Faces Global Sales Ban Amid IP Lawsuit

Hytera faces a global sales ban imposed by a US court due to intellectual property disputes, along with substantial fines and market challenges. This case highlights the complexities of transnational IP litigation and the critical importance of IP protection and compliance for Chinese companies operating overseas. Through data analysis, this article delves into the background, impact, and lessons learned from the incident, providing valuable insights and guidance for Chinese businesses expanding globally. The case underscores the need for proactive IP strategies and robust legal compliance frameworks.

01/27/2026 Logistics Industry Insights
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Amazon Bans LED Headlight Kits Sellers Adjust for Peak Season

Amazon Bans LED Headlight Kits Sellers Adjust for Peak Season

Amazon US suddenly banned the sale of LED headlight conversion kits due to non-compliance with US Federal Motor Vehicle Safety Standards. This severely impacts sellers, especially with the peak season approaching. This article analyzes the reasons and impact of the ban, offering self-rescue strategies for sellers. It also reminds Christmas light sellers to pay attention to safety standards. As Amazon strengthens its logistics, sellers should operate in compliance to ensure long-term stability and growth in the marketplace.

01/27/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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Amazon Updates Algorithm Sellers Adjust to New Marketplace Rules

Amazon Updates Algorithm Sellers Adjust to New Marketplace Rules

Significant changes in Amazon's platform rules present sellers with traffic challenges. The platform has adjusted the front-end page, de-emphasizing the number of reviews and strengthening star ratings, while also encouraging new products. Sellers need to optimize their listings, improve product quality, and embrace refined operations to break through in this new competitive landscape. Success hinges on adapting to the altered algorithm and focusing on providing a superior customer experience and high-quality products to achieve favorable star ratings.

01/27/2026 Logistics Industry Insights
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BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD, leveraging its strength in new energy vehicles, achieved sales of 41,570 units in 2023, becoming the top-selling Chinese brand in the Thai market. This represents a 53.8% year-over-year increase and places them fourth in the Thai light vehicle market. This accomplishment signifies a breakthrough for Chinese new energy vehicles in Thailand and may intensify competition within the Thai automotive market.

01/27/2026 Logistics Industry Insights
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