Amazon FBA storage limits are drastically decreasing, putting pressure on sellers during peak season. Even with a satisfactory IPI score, storage limits are still being reduced. Amazon may be aiming to encourage sellers to use AWD. Sellers can try to secure more storage through email requests and the Transparency program, while also focusing on inventory turnover rate to improve their IPI score and address the challenges.
Amazon introduces the 'Account Health Assurance' program, offering eligible US and Canadian professional sellers a 72-hour window to resolve issues, reducing the risk of account suspension. Sellers need to maintain a good Account Health Rating and set up emergency contact information. This program is not a 'get-out-of-jail-free card'; compliant operation remains crucial. It aims to provide a safety net for sellers demonstrating good account health, allowing them time to rectify problems before facing account deactivation, ultimately fostering a more stable and reliable marketplace.
SHEIN is attempting an "Amazon-like" transformation by introducing a third-party marketplace model to break through growth bottlenecks and address competitive pressures. This move aims to enrich product variety, enhance user stickiness, and expand into the mid-to-high-end market. However, the path to platformization and moving upmarket is fraught with challenges. Whether SHEIN can succeed remains to be seen. The success of this transformation will depend on factors like attracting quality sellers and maintaining its competitive pricing.
This article analyzes the challenges faced by new sellers in Amazon's red ocean categories, emphasizing the importance of product selection strategies. It suggests that new sellers avoid highly competitive markets and instead seek blue ocean markets with high demand and low competition. The paper also recommends adopting refined operational strategies to improve profitability and survivability. By focusing on niche markets and implementing careful management, new sellers can increase their chances of success in the competitive Amazon marketplace.
Zibuyu's Hong Kong IPO has sparked market attention, raising questions about its potential to become the next SHEIN. This analysis examines the differences between Zibuyu and SHEIN, highlighting Zibuyu's reliance on third-party platforms. It reviews Zibuyu's entrepreneurial journey from Taobao dropshipping to its Hong Kong listing, emphasizing its successful strategy of "original design + cross-border e-commerce." The IPO provides Zibuyu with financial support for future growth, and whether it can replicate SHEIN's success remains to be seen.
Amazon sellers have recently faced issues such as an abnormal proliferation of the "Best Seller" badge and main image alterations, leading to sales decline. This article analyzes the causes of these problems and provides specific recommendations for main image optimization. The aim is to help sellers overcome these challenges and improve their operational capabilities on the Amazon platform.
This article, from a data analyst's perspective, delves into the common reasons why Amazon seed reviews fail to share after merging variations. These reasons include inconsistencies across stores, categories, and brands, as well as operational errors. It provides actionable troubleshooting and optimization solutions with case studies, aiming to help sellers accurately attract traffic and improve conversions. The article also reminds sellers to pay attention to changes in platform policies. The goal is to provide practical guidance for maximizing the benefits of merged seed reviews.
This article delves into the success stories of Anker and Globalegrow, two prominent cross-border e-commerce platforms. It analyzes their strategies in areas like product category selection, brand building, channel distribution, and logistics. The study offers actionable strategies for small and medium-sized cross-border e-commerce enterprises in China, including focusing on niche product categories, expanding sales channels, optimizing logistics, emphasizing brand building, investing in talent development, staying informed about policy changes, and embracing digital transformation. These strategies aim to help these businesses achieve breakthrough growth.
Amazon Creator Connection is a platform that connects sellers with off-Amazon creators, empowering sellers to expand traffic and boost sales by setting their own commissions and leveraging external resources. This article details the advantages and usage of this feature, comparing it with Amazon Associates. The aim is to help sellers seize this opportunity and achieve performance growth by effectively utilizing off-platform marketing strategies and collaborations with creators.
This article provides an in-depth analysis of the leading Russian advertising platforms VK, Yandex, and OK.ru, covering their features, user demographics, ad formats, and pricing models. It serves as a comprehensive advertising guide for cross-border e-commerce sellers targeting the Russian market, aiming to help them capitalize on market opportunities. The guide offers insights into effective advertising strategies and platform-specific nuances to maximize campaign performance and reach the desired audience in Russia.
