Ecommerce Brands Leverage Social Media for Holiday Sales Boost

Ecommerce Brands Leverage Social Media for Holiday Sales Boost

This article delves into social media marketing strategies for cross-border e-commerce during the year-end holiday season, emphasizing the importance of community connection, interactive entertainment, and festive atmosphere. By analyzing consumer behavior and Meta reports, it provides sellers with personalized and entertaining marketing suggestions. A global holiday season marketing calendar is also included to help sellers seize opportunities and achieve sales growth. The focus is on leveraging social media to create engaging experiences and drive conversions during peak shopping periods.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Expect Yearend Boom After Strong Black Friday

Ecommerce Sellers Expect Yearend Boom After Strong Black Friday

Black Friday report reveals a surge in online spending in the Australian market, with footwear and digital cameras performing exceptionally well. Despite challenges in the European market, online sales still experienced exponential growth. E-commerce sellers should seize the year-end opportunities by carefully selecting products, optimizing listings, and improving customer service to strive for success in the Christmas shopping season. Focus on high-demand items and ensure a seamless shopping experience to maximize sales during this peak period.

01/06/2026 Logistics Industry Insights
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Ecommerce Brands Turn to Microinfluencers for Growth

Ecommerce Brands Turn to Microinfluencers for Growth

This paper delves into how small and medium-sized cross-border e-commerce sellers can achieve low-cost, high-efficiency growth through KOC marketing. It details the advantages of KOCs, how to precisely target KOC partners, and provides three effective ways to find KOCs: Google search, social media, and KOC platforms. Furthermore, it offers methods for establishing long-term cooperative relationships with KOCs, helping cross-border e-commerce sellers stand out in the fierce market competition. The focus is on practical strategies for implementation and maximizing ROI.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Brands Embrace Shortform Video Marketing

Crossborder Ecommerce Brands Embrace Shortform Video Marketing

This paper explores short video marketing strategies for cross-border e-commerce, covering platform selection, content creation, interaction, and data analysis. It aims to help sellers break through in overseas markets by providing practical guidance on leveraging short videos to reach international audiences. The study emphasizes the importance of understanding cultural nuances and adapting content to resonate with different target markets. Furthermore, it highlights the significance of tracking key performance indicators (KPIs) to optimize campaigns and maximize return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

In Amazon's competitive marketplace, low-cost traffic generation is crucial for seller survival. This article shares two practical strategies: first, improve conversion rates and reduce customer acquisition costs through precise long-tail keywords; second, leverage related traffic with a 'beggar' approach, bidding extremely low on ASINs in bulk to capture unexpected traffic. Emphasizing the importance of refined operations and data monitoring, this helps sellers achieve profitability on the Amazon platform. This strategy aims to acquire traffic at minimal cost.

01/06/2026 Logistics Industry Insights
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