8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

This article delves into eight key factors influencing Facebook ad costs: bidding strategy, ad scheduling, placement, ad budget, campaign objective, ad quality, audience reach, and ad format. By understanding these crucial elements, advertisers can effectively reduce advertising expenses, improve ad performance, and ultimately drive business growth. Mastering these secrets allows for optimized campaigns and a better return on investment in Facebook advertising, leading to more efficient and effective social media marketing efforts.

01/04/2026 Logistics Industry Insights
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Guide to Mobile Banking for Coupang Ad Recharges

Guide to Mobile Banking for Coupang Ad Recharges

This article details the mobile banking cross-border transfer process for Coupang advertising fee recharge, using China Construction Bank as an example. It explains key steps such as foreign exchange purchase, filling in recipient information, and submitting bank statements. This guide helps Coupang sellers easily complete advertising recharges and improve advertising efficiency. It provides a practical tutorial for navigating the complexities of international payments for Coupang ad campaigns, ensuring a smooth and successful recharge process.

01/06/2026 International Settlement
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Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Amazon Offers 1800 Ad Coupons to Attract New Sellers

Amazon Offers 1800 Ad Coupons to Attract New Sellers

Amazon and Youmai Cloud are offering a significant benefit: new sellers can receive up to $1800 in advertising coupons per site. SP, SB, and SD ad types are all eligible, and the offer can be stacked across multiple stores and sites. Qualified sellers can authorize their store and ad account to receive the coupon within 14 days, valid for 30 days, and used to offset advertising click costs. Don't miss this opportunity to boost sales during the peak season!

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

High ACOS in Amazon automatic campaigns is a common challenge. This article offers refined operational strategies to help sellers effectively control ACOS and achieve profitable advertising. These strategies include low-budget accumulation during the new product launch phase, authentic reviews during the review gap, and keyword leakage during the review accumulation phase. By implementing these tactics, sellers can optimize their automatic campaigns and improve overall advertising performance on Amazon.

12/31/2025 Logistics Industry Insights
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New Amazon Sellers Often Make These Ad Mistakes

New Amazon Sellers Often Make These Ad Mistakes

For Amazon new product launches, beginners often make four common advertising mistakes: rushing to optimize automatic campaigns, blindly negating keywords, underbidding, and blindly using broad targeting. A data-driven approach is crucial, extending the campaign duration, carefully negating keywords, and setting reasonable bids. Avoid hasty optimizations and focus on long-term performance analysis to effectively promote new products on Amazon.

12/30/2025 Logistics Industry Insights
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