Amazon Seller Affiliate Program Boosts Offsite Traffic

Amazon Seller Affiliate Program Boosts Offsite Traffic

Amazon Affiliate is not directly applicable for Amazon sellers, but its model can be used for off-site promotion. Independent websites can build their own affiliate systems to enhance brand awareness and boost sales. By creating a dedicated affiliate program, businesses can incentivize partners to drive traffic and conversions, expanding their reach beyond the Amazon marketplace. This strategy fosters a mutually beneficial relationship, rewarding affiliates for their contributions while simultaneously increasing the brand's visibility and revenue. Building a strong affiliate network is crucial for long-term growth and sustainability.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

12/31/2025 Logistics Industry Insights
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Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout plugin receives a major upgrade to help Amazon sellers win the Q4 peak season. This update covers five core functions: sliding floating window, product detail page embedded components, Chrome plugin pop-up window, plugin performance, and quick access to the seller center. It aims to improve user experience, optimize data analysis, and simplify operations, empowering sellers to seize the initiative in the peak season traffic competition and achieve sales growth. This upgrade provides sellers with enhanced tools for product research, market analysis, and efficient management during the busiest time of the year.

12/31/2025 Logistics Industry Insights
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US Rail Freight Volumes Drop in September Raising Economic Worries

US Rail Freight Volumes Drop in September Raising Economic Worries

Data from the Association of American Railroads shows that U.S. rail freight and intermodal traffic both declined year-over-year in the third week of September. Gains in grain and metallic ores were offset by decreases in coal, miscellaneous carloads, and nonmetallic minerals. Despite the recent downturn, year-to-date rail freight and intermodal traffic remain up compared to the same period last year. This suggests a mixed picture of the economy, with some sectors showing growth while others are experiencing contraction, as reflected in the varying commodity transport volumes.

02/04/2026 Logistics
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US Rail Freight Volumes Drop in Late September

US Rail Freight Volumes Drop in Late September

Data from the Association of American Railroads shows a year-over-year decline in U.S. rail carloads and intermodal units in late September, but cumulative volumes remain up for the year. Grain and metallic ores bucked the trend with increased freight volume, while coal experienced the largest drop. Looking ahead, the rail freight market faces challenges from competition with trucking and the energy transition, but also holds opportunities for technological innovation and service upgrades. This suggests a complex landscape for the industry, requiring adaptation and strategic planning for future growth.

02/04/2026 Logistics
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3PL Expansion Transforms US Industrial Real Estate Amid Ecommerce Slowdown

3PL Expansion Transforms US Industrial Real Estate Amid Ecommerce Slowdown

A CBRE report indicates that 3PLs dominated the US industrial real estate leasing market in the first half of 2025, surpassing retail and e-commerce. E-commerce companies are adjusting their strategies, leading to a slowdown in large warehouse leasing. Logistics hubs like Southern California's Inland Empire are becoming leasing hotspots. Experts believe outsourcing is crucial for 3PL growth, and their market share is expected to continue expanding. Businesses should embrace change and select suitable 3PL partners to optimize their supply chains and navigate the evolving logistics landscape.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Clear Inventory Boost Sales

Amazon Sellers Adopt New Strategies to Clear Inventory Boost Sales

This article focuses on the needs of Amazon sellers regarding inventory clearance and creating bestsellers. It recommends efficient channels for inventory resource matching and provides in-depth analysis of key operational strategies, including the underlying logic of CPC, POST tools, advanced A+ pages, and the Apollo ACoS control system. Furthermore, it recommends high-quality FBA first-leg logistics and global IP proxy services to help sellers improve operational efficiency and achieve sales growth. The goal is to equip sellers with practical strategies for both managing excess inventory and launching successful products.

02/04/2026 Logistics
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Trump Tariff Threat Could Raise US Import Costs in 2025

Trump Tariff Threat Could Raise US Import Costs in 2025

S&P Global Market Intelligence reports a surge of 8% in US imports in January 2025, with diverging performance between consumer and capital goods. This spike was driven by a confluence of factors including potential Trump administration tariff policies, port labor concerns, and the Lunar New Year. While January saw a significant increase, import growth is expected to slow in subsequent months, potentially leading to a 4.4% decrease for the full year. Businesses should closely monitor policy changes and adjust their strategies accordingly to navigate the evolving trade landscape.

02/04/2026 Logistics Industry Insights
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North American Ports Struggle Amid Pandemic Fitch

North American Ports Struggle Amid Pandemic Fitch

A Fitch Ratings report highlights the widespread impact of the COVID-19 pandemic on North American ports, causing supply chain disruptions and operational restrictions. Ports faced pressure from both demand and supply sides, with varying degrees of impact across different port types. The pandemic has exposed vulnerabilities, but also accelerated trends like automation and digitalization. While short-term challenges persist, economic recovery and port transformation offer long-term opportunities for growth and resilience. Ports are adapting to the new normal by diversifying cargo, investing in infrastructure, and improving efficiency.

02/05/2026 Port Encyclopedia
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