Can Innovation Save Purple Postacquisition

Can Innovation Save Purple Postacquisition

American DTC home goods brand Purple Innovation faces losses and potential delisting. Once a disruptor in the mattress market with its innovative technology, Purple's performance declined due to increased competition and decreased market demand. Purple attempted to acquire Intellibed to save itself, but its future remains uncertain. This highlights the need for continuous innovation for DTC brands to thrive in a competitive market. The company's struggles serve as a cautionary tale for direct-to-consumer businesses in the home goods sector.

Shipping From Japan To China Cost Analysis And Precautions

Shipping From Japan To China Cost Analysis And Precautions

The article analyzes the costs of sending items from Japan to China, offering a variety of shipping options and important considerations. It includes information on pricing methods, insurance recommendations, and popular products, providing practical references for users planning to send shipments.

07/23/2025 Logistics
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EXW Delivery Risks and Responsibilities Explained

EXW Delivery Risks and Responsibilities Explained

This article discusses risk management and liability mitigation measures in the EXW shipping process, including clarifying delivery locations, improving contract terms, strengthening document management, and appropriately allocating insurance. The aim is to ensure smooth deliveries in international trade and reduce potential disputes.