Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry is a crucial step for sellers to protect brand rights, improve marketing effectiveness, and reduce operating costs. This article provides a detailed explanation of the significance of Brand Registry, eligibility requirements, necessary information, and operational steps. It also offers important considerations to help sellers successfully complete Brand Registry and achieve success on the Amazon platform. By registering their brand, sellers can unlock powerful tools and features that enhance their brand presence and combat counterfeit products.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Face Malicious Takedowns Amid Holiday Rush

Amazon Sellers Face Malicious Takedowns Amid Holiday Rush

Amazon US sellers of popular Christmas products are facing a wave of malicious takedowns, leading to copyright extortion and sales losses. This article analyzes the reasons behind the frequent malicious complaints and provides sellers with strategies to cope. It also calls on the platform to strengthen supervision, create a fair competitive environment, and protect the rights and interests of sellers. The situation highlights the need for better IP protection mechanisms and proactive measures to combat fraudulent claims on the Amazon marketplace.

12/29/2025 Logistics Industry Insights
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WCO Tool Aids Jordan Customs in Modernization Efforts

WCO Tool Aids Jordan Customs in Modernization Efforts

At the invitation of Jordan Customs, the WCO utilized the Japan Fund to pilot a new risk management tool. The initiative aimed to assess Jordan Customs' capabilities in risk management, provide recommendations for improvement, and ultimately contribute to the modernization of Jordan Customs. This pilot project focused on leveraging WCO tools and best practices to enhance risk assessment and mitigation strategies within Jordanian customs operations. The goal was to strengthen border security and facilitate legitimate trade through improved risk management practices.

01/05/2026 Customs Knowledge
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Turkmenistan Upgrades Customs System to Boost Trade Security

Turkmenistan Upgrades Customs System to Boost Trade Security

Turkmenistan Customs, in collaboration with the World Customs Organization (WCO), held a national workshop on risk management. The workshop aimed to assess and optimize the existing risk management system, enhancing trade security and customs clearance efficiency. It covered the WCO Risk Management Compendium, the latest tools and techniques, and the Authorized Economic Operator (AEO) program. In-depth discussions were held on risk assessment processes, response measures, information sharing, and cooperation. The workshop provides strong support for the modernization of Turkmenistan Customs.

01/05/2026 Customs Knowledge
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Lao Customs Adopts Japanese Expertise to Curb Smuggling

Lao Customs Adopts Japanese Expertise to Curb Smuggling

In 2017, Lao Customs officers participated in a training program on airport compliance and enforcement, supported by the World Customs Organization and sponsored by the Japan Customs Cooperation Fund. The training aimed to enhance Lao Customs' capabilities in passenger risk management. Through theoretical learning and practical exercises, participants mastered key skills such as risk assessment, risk profiling, and target selection. They also learned practical methods including verbal and non-verbal risk assessment and questioning techniques. This initiative contributes to the modernization of Lao Customs.

01/05/2026 Customs Knowledge
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Ecommerce Sellers Tightly Guard Website Urls for Security

Ecommerce Sellers Tightly Guard Website Urls for Security

This article delves into the reasons why independent website sellers are reluctant to disclose their website URLs. It reveals the crucial business intelligence competitors can glean from a website, including best-selling products, traffic data, advertising strategies, and PPC/SEO value. The importance of protecting trade secrets is emphasized. It encourages industry peers to communicate and cooperate while respecting each other's interests and avoiding infringement.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Counterfeits Brand Protection Guide

Amazon Sellers Face Rising Counterfeits Brand Protection Guide

This article provides a detailed guide for Amazon sellers, especially those with Brand Registry, on how to combat listing hijacking. It covers methods for identifying hijackers, step-by-step instructions for reporting trademark infringement through the Amazon Brand Registry system, sample complaint templates, and preventative measures. The aim is to empower sellers to efficiently and cost-effectively protect their brand and rights on the Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Combat Trademark Squatting

Amazon Sellers Urged to Combat Trademark Squatting

Faced with trademark squatting on Amazon, sellers can protect their rights through opposition proceedings, invalidation declarations, cancellation of trademarks not used for three years, and negotiated settlements. Registering trademarks early, strengthening monitoring, preserving evidence of use, and seeking professional assistance are key to effective response. These proactive measures help mitigate the risks associated with trademark infringement and maintain brand integrity within the competitive Amazon marketplace.

01/04/2026 Customs Knowledge
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Global Shipping Full Tracking or Key Milestones

Global Shipping Full Tracking or Key Milestones

International express tracking directly impacts user experience. Full tracking provides a continuous data stream, high transparency, and strong risk prediction, suitable for high-value, time-sensitive goods. Key node tracking is lower cost but carries the risk of information blind spots. Choosing the right method requires balancing cargo attributes, risk tolerance, and logistics budget. Consulting with a professional advisor for a customized solution is recommended.

12/30/2025 Logistics
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Amazon Sellers Boost Visibility with Search Term Optimization

Amazon Sellers Boost Visibility with Search Term Optimization

This article provides an in-depth analysis of Amazon Search Term optimization strategies, covering both strategic keyword placement and practical tactics. It emphasizes methods such as prioritizing core keywords, extending to scenario-based terms, and linking upstream and downstream keywords. It also highlights practical details like character limits, avoiding repetition, and preventing infringement. This helps sellers accurately target their ideal customers, increase Listing weight, and drive product traffic.

01/06/2026 Logistics Encyclopedia
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