Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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AI Transforms Freight Logistics Amid Challenges

AI Transforms Freight Logistics Amid Challenges

AI-driven digital platforms are reshaping the freight industry, enhancing efficiency and reducing costs. Businesses need to embrace technology and adapt flexibly to build a smart freight ecosystem. This includes leveraging AI for optimal route planning, predictive maintenance, and automated freight matching. By adopting these advancements, companies can streamline operations, improve customer satisfaction, and gain a competitive edge in the rapidly evolving logistics landscape. The future of freight is undeniably intertwined with the power of artificial intelligence.

01/15/2026 Logistics Industry Insights
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AI Boosts Logistics Amid Market Challenges

AI Boosts Logistics Amid Market Challenges

This paper delves into the challenges and opportunities facing the current logistics industry, focusing on key areas such as AI-driven digital freight matching platforms, supply chain reshaping, technological innovation, and warehouse efficiency improvements. It emphasizes that companies should actively embrace technological changes, optimize operational models, and strengthen risk management to cope with market fluctuations and achieve sustainable development. The analysis highlights the importance of leveraging technology to improve efficiency, visibility, and resilience within the logistics ecosystem.

01/15/2026 Logistics
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Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
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Smart Logistics Boosts Business Efficiency Worldwide

Smart Logistics Boosts Business Efficiency Worldwide

This paper delves into the latest trends and challenges in logistics management, covering digital freight matching, distribution network optimization, market trend insights, workforce management, technological innovation, warehouse efficiency improvement, talent crisis response, and port resilience building. It aims to provide companies with a comprehensive perspective and practical strategies to help them achieve efficient growth in a highly competitive market environment. The study offers insights into leveraging digitalization to improve supply chain efficiency and navigate the complexities of modern logistics.

01/20/2026 Logistics
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DHL Addresses Logistics Talent Shortage with Strategic Hiring

DHL Addresses Logistics Talent Shortage with Strategic Hiring

Facing the challenge of logistics talent scarcity, DHL Supply Chain adopts a long-term strategy to attract, retain, and develop top talent, ensuring smooth supply chain operations. This is achieved by providing career development opportunities, embracing innovative technologies, ensuring precise matching of people to roles, and focusing on improving the quality of life for drivers. This comprehensive approach allows DHL to effectively address the talent shortage and maintain a strong and capable workforce within its supply chain.

01/29/2026 Logistics Industry Insights
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California Logistics Transforms with Material Handling Tech

California Logistics Transforms with Material Handling Tech

California's logistics sector is undergoing a profound transformation driven by AI and automation. Digital freight matching platforms are reshaping brokerage, while AI-powered TMS and warehouse robots are boosting efficiency. WMS optimizes inventory and processes. To stay competitive, businesses need to develop digital strategies, increase technology investments, and strengthen talent development. The adoption of these technologies is crucial for streamlining operations, reducing costs, and improving overall supply chain visibility in the face of evolving customer demands and market dynamics.

02/04/2026 Logistics
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Logistics Industry Embraces Digitalization and Smart Supply Chains

Logistics Industry Embraces Digitalization and Smart Supply Chains

The logistics industry is undergoing digital transformation. Digital freight matching platforms are improving efficiency, and the KICKER audio case demonstrates the results of supply chain optimization. Key issues include freight yard management, the application of RFID and drone technology, speed improvement, building resilient supply chains, and addressing labor shortages. Companies need to actively embrace new technologies, optimize supply chain management, and enhance competitiveness. This digital revolution is crucial for staying ahead in the evolving logistics landscape.

02/04/2026 Logistics Industry Insights
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Guide to Funding Crossborder Ecommerce Growth

Guide to Funding Crossborder Ecommerce Growth

Facing financing difficulties in cross-border e-commerce? QianDa Cross-border Investment and Financing Acceleration Platform bridges entrepreneurs and investors through precise matching, diverse solutions, risk control, and roadshow acceleration, promoting industry growth. The platform offers customized financing plans and a rigorous project selection mechanism, ensuring investment security and improving financing efficiency. It aims to solve the funding bottleneck for cross-border e-commerce businesses by connecting them with suitable investors and providing support throughout the investment process.

02/03/2026 Logistics Industry Insights
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Walmarts Auto Parts Tool Enhances Shopping Drives Sales

Walmarts Auto Parts Tool Enhances Shopping Drives Sales

Walmart's Auto Parts Fitment utilizes advanced algorithms and big data to provide customers with precise auto parts matching, enhancing the shopping experience. Sellers need to improve product attribute information to ensure accurate product recommendations, thereby increasing search conversion rates, enhancing customer purchase confidence, and reducing return risks. This tool signifies the intelligent upgrade of auto parts e-commerce and injects new vitality into industry development. It helps customers find the right parts quickly and efficiently, improving overall satisfaction.

02/03/2026 Logistics Industry Insights
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