Google Ads Unveils Pmax Audience Conversion Insights

Google Ads Unveils Pmax Audience Conversion Insights

Missing conversion share in Google Ads PMax interest audience reports? This article analyzes the data presentation mechanism and provides methods to expand your audience and optimize creatives to unlock complete data and improve ad performance. It explains why the data might be incomplete and offers actionable strategies to gain a comprehensive understanding of your audience's impact on conversions. By implementing these techniques, advertisers can better target their campaigns and maximize their return on investment with PMax.

01/06/2026 Logistics Encyclopedia
Read More
US Rail Freight Sees Carload Rise Intermodal Dip in Late January

US Rail Freight Sees Carload Rise Intermodal Dip in Late January

According to the Association of American Railroads, U.S. rail freight traffic presented a mixed picture in late January. Carload traffic increased year-over-year, driven by nonmetallic minerals and coal. However, intermodal traffic declined, potentially indicating weak consumer demand. Year-to-date, carload traffic has seen cumulative growth, while intermodal volume has decreased, suggesting downward pressure on the overall North American rail transport market. Key factors to watch include inflation, interest rates, geopolitical events, and the energy transition.

02/11/2026 Logistics
Read More
Freight Data Signals Potential Recession Risks

Freight Data Signals Potential Recession Risks

This paper delves into the intricate relationship between freight logistics and macroeconomics, analyzing the impact of shifting consumption patterns, inventory levels, inflation, and interest rates on freight volume. The study emphasizes that in the current economic climate, businesses should closely monitor economic indicators, flexibly adjust operations, invest in technology, and strengthen risk management to navigate uncertainty. These strategies are crucial for mitigating potential negative impacts and maintaining operational efficiency during periods of economic downturn and volatility.

01/21/2026 Logistics Industry Insights
Read More
Railroad Merger Draws Union Industry Pushback

Railroad Merger Draws Union Industry Pushback

The proposed merger between Union Pacific and Norfolk Southern has sparked widespread concern from unions, industry organizations, and competitors. Unions fear the merger will weaken competition, threaten jobs, and create safety risks. Industry organizations worry about declining service quality and market monopolization. The Surface Transportation Board's review will weigh the potential benefits and risks of the merger to ensure it aligns with the public interest. The decision will heavily impact the future of rail transport and competitive landscape.

02/03/2026 Logistics Industry Insights
Read More
Rail Unions Oppose Union Pacificnorfolk Southern Merger

Rail Unions Oppose Union Pacificnorfolk Southern Merger

The proposed merger between Union Pacific and Norfolk Southern railroads has raised concerns from labor unions, primarily focusing on safety, employment, and competition. Unions argue the merger could weaken railroad competitiveness, create safety hazards, and potentially lead to job losses. Industry observers also express concerns about the potential reshaping of the industry landscape. Regulatory bodies will assess the merger's impact on competition, customer service, and public interest. The final ruling will have profound implications for the US railroad industry.

02/03/2026 Logistics Industry Insights
Read More
US Retail Sales Defy Economic Worries in May

US Retail Sales Defy Economic Worries in May

US retail sales edged up slightly in May month-over-month, with a significant year-over-year increase, indicating some resilience in the consumer market. However, risks such as inflation, rising interest rates, and potential economic recession warrant caution. Retailers should optimize inventory management, enhance customer experience, and expand online channels to navigate market challenges. The modest growth suggests underlying strength but requires careful monitoring of evolving economic conditions and consumer behavior to ensure sustained performance.

02/03/2026 Logistics Industry Insights
Read More
Proven Strategies to Revive Stagnant Amazon Sales

Proven Strategies to Revive Stagnant Amazon Sales

This article unveils a strategy for revitalizing old products on Amazon. By optimizing advertising structures, including manual broad match keywords, automatic campaigns, targeting campaigns, video ads, and display ads, it aims to quickly improve listing rankings and boost sales of existing products. This approach helps sellers stand out during peak seasons by effectively re-engaging customers and driving renewed interest in established items. The focus is on strategic ad adjustments to maximize visibility and conversion rates for older listings.

01/04/2026 Logistics Industry Insights
Read More
Tiktok Partners With Talkshoplive to Expand US Live Shopping

Tiktok Partners With Talkshoplive to Expand US Live Shopping

TikTok is planning to re-enter the North American live shopping market through a partnership with TalkShopLive. Despite facing significant challenges, TikTok remains optimistic about the potential of live commerce. This move signifies TikTok's continued interest in leveraging the power of live streaming for e-commerce, even after previous attempts faced obstacles. The collaboration with TalkShopLive aims to provide a more seamless and engaging shopping experience for users in North America, potentially unlocking new revenue streams for both platforms.

12/30/2025 Logistics Industry Insights
Read More
Postpandemic Supply Chains Struggle to Balance Safety Stock and Lean Practices

Postpandemic Supply Chains Struggle to Balance Safety Stock and Lean Practices

A Gartner survey reveals a divide among supply chain professionals regarding increasing safety stock versus adhering to lean manufacturing principles. The automotive and high-tech industries lean towards boosting inventory, while sectors like industrial manufacturing show less interest. Companies must strike a balance to build a resilient supply chain, encompassing risk assessment, supply chain visibility, diversified sourcing, digital transformation, and strategic partnerships. This approach allows businesses to navigate disruptions effectively while maintaining operational efficiency and responsiveness to market demands.

01/19/2026 Logistics Industry Insights
Read More
Selfdriving Beer Trucks Spark Tech and Regulatory Debate

Selfdriving Beer Trucks Spark Tech and Regulatory Debate

Anheuser-Busch's successful self-driving beer truck trial with Otto has sparked interest in autonomous driving applications for logistics. This article analyzes the technical feasibility alongside challenges related to regulation, employment, and safety. Key issues identified include liability attribution, driver transition, safety concerns, ethical dilemmas, and data security. The conclusion calls for cautious optimism and emphasizes the need for strengthened regulation and research and development to ensure the safe and reliable development of autonomous driving technology.

01/19/2026 Logistics
Read More