Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

American Signature Bankruptcy Leaves Chinese Suppliers Unpaid

American Signature Bankruptcy Leaves Chinese Suppliers Unpaid

The bankruptcy of ASI, a long-established American furniture retailer, exposes challenges including high inflation, high interest rates, and trade frictions, directly impacting Chinese furniture exporters. Suppliers like Man Wah are facing millions of dollars in credit risk, highlighting the risks faced by export companies. Experts recommend that companies review contracts, strengthen risk management, and explore diversified markets to cope with the challenges posed by the global economic downturn and trade frictions. This situation underscores the need for proactive strategies to mitigate potential financial losses and maintain business stability.