Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Trade War Uncertainty Weighs on Winter Freight Demand

Trade War Uncertainty Weighs on Winter Freight Demand

The US-led trade war introduces uncertainty into the freight economy, leading to decreased demand, supply chain disruptions, and increased costs. Businesses should diversify markets, optimize supply chains, improve efficiency, and strengthen risk management. Governments should stabilize policies, provide support, and enhance cooperation. The trade war has profound implications for global economic growth, inflation, and geopolitics. In the long term, it will reshape global supply chains, intensify technological competition, and alter international relations.

01/21/2026 Logistics Industry Insights
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Cass Freight Index Reveals Yearend Logistics Shifts

Cass Freight Index Reveals Yearend Logistics Shifts

October's Cass Freight Index reveals year-over-year growth in freight volume and expenditures, albeit at a decelerating pace, signaling potential challenges for the logistics market toward year-end. The report analyzes key factors impacting the freight market and looks ahead to future trends driven by technology and green transformation. This provides valuable insights for logistics companies and supply chain management professionals, offering a crucial reference point for navigating the evolving landscape.

01/21/2026 Logistics Industry Insights
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Chinaeurope Maritime Trade Revives Ancient Silk Road Via New Pacts

Chinaeurope Maritime Trade Revives Ancient Silk Road Via New Pacts

China-Europe maritime trade has a long history, with the 2002 maritime agreement marking a significant milestone. This agreement facilitated the growth of trade between China and Europe, and shipping routes now span the globe. Looking ahead, China-Europe maritime transport is poised for development towards intelligence, green practices, interconnectivity, and free trade, promising a bright future. The agreement significantly boosted trade volume and fostered closer economic ties between the two regions.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Adopt FBA Ocean Freight to Boost Global Ecommerce

Amazon Sellers Adopt FBA Ocean Freight to Boost Global Ecommerce

This article comprehensively introduces the core advantages of FBA shipping, including an efficient and stable transportation network, flexible service options, a fully visualized tracking system, a professional cross-border logistics team, and comprehensive value-added services. It also details how to choose the most suitable FBA shipping solution and address potential issues during ocean freight. Opting for professional FBA shipping services can help cross-border e-commerce sellers achieve rapid business growth.

02/12/2026 Logistics
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Amazon Sellers Boost Sales with Zip Code Targeting

Amazon Sellers Boost Sales with Zip Code Targeting

Zip code targeting on Amazon US is crucial for sellers' refined operations. By understanding the shipping range, sellers can reduce logistics costs and improve efficiency. This article analyzes the importance, functions, and applications of zip code targeting, and provides practical tips to help sellers optimize logistics solutions and achieve sales growth. Mastering zip code targeting allows for better product placement and targeted marketing efforts, ultimately leading to increased sales and customer satisfaction.

02/12/2026 Logistics Encyclopedia
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Latvias Valmiera Emerges As Baltic Ecommerce Hub

Latvias Valmiera Emerges As Baltic Ecommerce Hub

Valmiera, a significant city in northern Latvia, presents new market opportunities for cross-border e-commerce sellers due to its unique geographic location, abundant local products, and economic development potential. The integration of traditional and emerging industries, coupled with consumer interest in overseas goods, makes Valmiera a promising e-commerce landscape ripe for development. This untapped market offers potential for growth and expansion for businesses looking to capitalize on the evolving consumer preferences in Latvia.

02/12/2026 Logistics Encyclopedia
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Amazon Tightens Seller Reviews As Sales Decline

Amazon Tightens Seller Reviews As Sales Decline

Amazon's review removal policy has led to sales declines for sellers, requiring a reassessment of operational strategies. Emphasis should be placed on product listing optimization, brand building, and improved compliance efficiency. In the long term, refined operations, genuine user reviews, and sustainable growth capabilities are key competitive advantages. Sellers need to adapt to the changing landscape by focusing on building trust and providing high-quality products to ensure long-term success on the platform.

02/12/2026 Logistics Industry Insights
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Linkedin Boosts Customer Acquisition for Global Trade Firms

Linkedin Boosts Customer Acquisition for Global Trade Firms

LinkedIn is a crucial channel for foreign trade companies to expand their customer base. This article details how to efficiently acquire customers using LinkedIn to boost business development, focusing on five key aspects: building connections, precisely targeting customers, content marketing, leveraging groups, and recruiting talent. It provides practical strategies for foreign trade businesses to maximize their LinkedIn presence and generate valuable leads, ultimately contributing to growth and success in the global market.

02/12/2026 Logistics Industry Insights
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Shenzhen Expands Dutyfree Ecommerce Access

Shenzhen Expands Dutyfree Ecommerce Access

Shenzhen's cross-border e-commerce online comprehensive service platform has upgraded its "Tax Exemption Without Invoice" registration module, enabling a fully electronic process. Companies can schedule registrations in advance with clear operational guidelines. This initiative aims to optimize the business environment, support the development of cross-border e-commerce, and help companies easily benefit from policy dividends. The upgrade streamlines the process and improves accessibility for businesses seeking tax exemptions, fostering growth within the sector.

02/12/2026 Customs Knowledge
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