Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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WCO Boosts Trade Security with Training for Francophone Nations

WCO Boosts Trade Security with Training for Francophone Nations

The World Customs Organization (WCO) Strategic Trade Control Enforcement (STCE) project held a 'Train the Trainer' workshop for French-speaking countries. The aim was to enhance customs enforcement capabilities in strategic goods trade control and prevent the illicit cross-border movement of weapons of mass destruction and related items. Participants acquired core knowledge of strategic trade controls, enforcement skills, and training techniques, laying the foundation for a multilingual team of experts. This initiative strengthens global efforts to combat proliferation and secure international trade supply chains.

01/05/2026 Customs Knowledge
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EUWCO Project Boosts African Customs Modernization Trade

EUWCO Project Boosts African Customs Modernization Trade

The EU-WCO cooperation project promotes customs modernization in Africa by optimizing the Harmonized System and rules of origin, and strengthening capacity building. This creates a more efficient trade environment, fostering intra-African trade and regional economic integration. The project has yielded significant results and will continue to support African customs development, contributing to the establishment of the African Continental Free Trade Area. Its focus on streamlining procedures and enhancing skills will be crucial for unlocking Africa's trade potential and fostering sustainable economic growth across the continent.

01/05/2026 Customs Knowledge
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Philippines Boosts Trade with Wcobacked AEO Program

Philippines Boosts Trade with Wcobacked AEO Program

The World Customs Organization (WCO) is assisting the Bureau of Customs (BOC) in the Philippines to enhance its Authorized Economic Operator (AEO) program. Through capacity building missions and practical exercises, the initiative aims to improve BOC officials' skills in verifying AEO security standards. This effort seeks to promote trade facilitation in the Philippines, foster a better business environment, and support its cooperation within ASEAN. Further in-depth training will be provided to refine the AEO system, injecting new momentum into the Philippines' trade development.

01/05/2026 Customs Knowledge
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Botswana Overhauls Tax Agency for Improved Efficiency

Botswana Overhauls Tax Agency for Improved Efficiency

The Botswana Unified Revenue Service (BURS), in collaboration with the WCO, implemented a competency-based human resource management program. This initiative aimed to enhance organizational performance, improve employee engagement, and strengthen border management. The program focused on identifying and developing the necessary skills and knowledge for BURS staff to effectively carry out their duties, ultimately contributing to a more efficient and effective tax administration system in Botswana. The partnership with WCO provided valuable expertise and support in the design and implementation of the competency model.

01/05/2026 Customs Knowledge
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Lao Customs Adopts Japanese Expertise to Curb Smuggling

Lao Customs Adopts Japanese Expertise to Curb Smuggling

In 2017, Lao Customs officers participated in a training program on airport compliance and enforcement, supported by the World Customs Organization and sponsored by the Japan Customs Cooperation Fund. The training aimed to enhance Lao Customs' capabilities in passenger risk management. Through theoretical learning and practical exercises, participants mastered key skills such as risk assessment, risk profiling, and target selection. They also learned practical methods including verbal and non-verbal risk assessment and questioning techniques. This initiative contributes to the modernization of Lao Customs.

01/05/2026 Customs Knowledge
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Kazakhstan Tightens Customs Rules to Improve Trade Efficiency

Kazakhstan Tightens Customs Rules to Improve Trade Efficiency

Kazakhstan Customs, with WCO support, held a HS Code workshop to improve tariff classification accuracy and consistency, promoting trade efficiency. The workshop covered the application of HS Code General Interpretative Rules, interpretation of Committee Decisions, adaptation to revisions, and the advance ruling system. This initiative aims to enhance the professional skills of customs officials and corporate compliance management, laying the foundation for the modernization of Kazakhstan Customs and the globalization of enterprises. The training is expected to improve trade facilitation and reduce discrepancies in customs declarations.

01/07/2026 Customs Knowledge
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Kenya Customs Adopts Wcobacked Blended Learning for Training

Kenya Customs Adopts Wcobacked Blended Learning for Training

The World Customs Organization (WCO), through the WCO-ESA Project II, supports the Kenya Regional Training Centre (RTC) in adopting a blended learning approach to enhance the professional skills of customs officers. This involves integrating online and offline resources. The project includes establishing a national e-learning platform, training trainers, and piloting customs review courses. Blended learning is emerging as a new trend in customs training, contributing to global trade facilitation. This initiative aims to modernize training methods and improve the effectiveness of customs procedures.

01/07/2026 Customs Knowledge
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Freight Forwarders Guide to Handling Equipment Receipt Expirations

Freight Forwarders Guide to Handling Equipment Receipt Expirations

This article is designed for novice freight forwarders, providing a detailed explanation of the concept and calculation methods of the Equipment Interchange Receipt (Release Order) validity period. It offers practical advice to help freight forwarders avoid errors caused by expired release orders and improve work efficiency. The guide covers key aspects of managing release orders effectively, ensuring smooth equipment handover and preventing potential delays or complications in the shipping process. It aims to empower new freight forwarders with the knowledge and skills necessary to handle release orders with confidence and competence.

08/23/2025 Logistics Encyclopedia
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Providence Airports PVD Code Air Cargo and City Guide

Providence Airports PVD Code Air Cargo and City Guide

This article uses Providence Airport's three-letter code PVD as a starting point to deeply analyze the important role of airport codes in air freight. It details PVD airport's route network, functional positioning, and expands to the essential three-letter code query system and its usage skills in air freight operations, as well as other practical tools. The aim is to help readers comprehensively understand air freight knowledge and improve work efficiency in related fields. The article provides a practical guide for navigating the complexities of air freight using airport codes as a key element.

09/29/2025 Airport Codes
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