Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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Tiktok Ecommerce Set to Surpass Dropshipping by 2026

Tiktok Ecommerce Set to Surpass Dropshipping by 2026

This article delves into the limitations of the 'dropshipping' model in TikTok cross-border e-commerce, emphasizing the importance of product selection integration, content creation, and supply chain fulfillment capabilities. It argues that 'no inventory' doesn't equal 'dropshipping,' and details the advantages of stocking goods in overseas warehouses. The article also provides a six-step practical guide for beginners to start a business, aiming to help sellers achieve sustainable profitability by 2026. It focuses on moving beyond simple dropshipping to a more robust and strategically managed approach.

01/23/2026 Logistics Industry Insights
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跨境 Sellers Guide to Optimizing Amazon FBA Fees

跨境 Sellers Guide to Optimizing Amazon FBA Fees

This article provides an in-depth analysis of Amazon FBA fee structures, including inbound inspection fees, storage fees, fulfillment fees, and other miscellaneous charges. It proposes practical strategies for reducing costs and improving profitability. The article emphasizes the importance for sellers to pay attention to changes in FBA fee policies and flexibly adjust their operational strategies to achieve steady growth in their cross-border e-commerce businesses. This includes optimizing inventory management and exploring alternative fulfillment options to minimize expenses and maximize profit margins.

01/23/2026 Logistics Encyclopedia
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Key Packaging Techniques Boost Air Freight Safety

Key Packaging Techniques Boost Air Freight Safety

In international air transport, the effectiveness of cargo packaging directly affects transportation safety. This article presents four key packaging techniques, including selecting appropriate materials, enhancing stacking strength, addressing extreme conditions, and clear labeling, aimed at significantly reducing the risk of cargo damage and ensuring the safe arrival of goods at their destination.

08/06/2025 Logistics Encyclopedia
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Jitu Express Launches Drone Delivery for Fengjie Oranges to Aid Farmers

Jitu Express Launches Drone Delivery for Fengjie Oranges to Aid Farmers

J&T Express has for the first time utilized drones for collecting navel oranges in Fengjie, Chongqing, enhancing operational efficiency and reducing costs for fruit growers, resulting in a daily collection increase of over 40%. This model addresses transportation challenges in mountainous areas and promotes the development of high-quality express logistics.

08/06/2025 Logistics
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Businesses Adapt to 2025 Air Freight Price Volatility

Businesses Adapt to 2025 Air Freight Price Volatility

This article analyzes the main reasons for international air freight price fluctuations in 2025 and the strategies companies can adopt in response. It emphasizes cost optimization through methods such as cargo consolidation, strategic selection of transportation windows, and intelligent routing, while reinforcing the adaptive capabilities in the dynamics of supply and demand.

08/04/2025 Logistics Industry Insights
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Global Shipping Safety Relies on Material Data Sheets

Global Shipping Safety Relies on Material Data Sheets

Material Safety Data Sheets (MSDS) are essential safety documents in international maritime transport, providing information on physical and chemical properties, health hazards, and emergency response measures. Their role includes ensuring cargo safety, regulatory compliance, and enhancing emergency response capabilities, making them a crucial safeguard for safety and compliance in the transportation industry.

08/04/2025 Logistics Encyclopedia
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Clarenville Airport Serves As Key Gateway in Newfoundland

Clarenville Airport Serves As Key Gateway in Newfoundland

Clarenville Airport is located in the province of Newfoundland and Labrador, providing air transportation services that connect local residents and visitors. With a runway measuring 3,933 feet, the airport boasts good communication frequencies and a convenient geographical location, making it an ideal starting point for exploring the natural beauty of the region.

08/04/2025 Airport Codes
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