Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Jordan Customs Adopts WCO Audit System to Boost Trade Compliance

Jordan Customs Adopts WCO Audit System to Boost Trade Compliance

The World Customs Organization (WCO) conducted a diagnostic assessment of Jordan Customs' Post Clearance Audit (PCA) system to help Jordan establish an efficient and compliant trade system aligned with international standards. The assessment covered areas such as risk management, information technology, and personnel training, and provided recommendations for improvement. This report will serve as a crucial reference for Jordan Customs in modernizing its PCA system and enhancing its international competitiveness. It aims to support Jordan in achieving trade facilitation goals through improved customs procedures and compliance.

01/07/2026 Customs Knowledge
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Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain, a rising force in cross-border e-commerce logistics in South China, focuses on niche markets like European and American dedicated lines and Southeast Asian small packages. With a philosophy of "precise service and efficient operation," it has quickly gained market attention. This article analyzes its service capabilities, network coverage, and cost-effectiveness, and evaluates its reliability, providing a reference for cross-border e-commerce sellers when choosing a logistics service provider. It aims to help sellers make informed decisions about their logistics partners.

01/07/2026 Logistics
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MBL Delay Highlights Risks in DAP Trade Liability

MBL Delay Highlights Risks in DAP Trade Liability

A freight forwarding dispute arose from delays in MBL telex release, highlighting the risks in cross-border logistics under DAP terms. Analyzing liability and cost composition, the case emphasizes the importance of clearly defining timelines, establishing communication channels, and retaining written records for risk control. The aim is to provide cross-border logistics companies with a reference for risk prevention. Specifically, it underscores the need for proactive communication between parties and thorough documentation to mitigate potential disputes and ensure smooth delivery under DAP Incoterms.

01/15/2026 Logistics Industry Insights
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Ecommerce Platforms Gain Traction Beyond Wordpress

Ecommerce Platforms Gain Traction Beyond Wordpress

This article provides an in-depth analysis of choosing a website builder platform for cross-border e-commerce independent sites, with a focus on comparing the advantages and disadvantages of WordPress and similar platforms. Aimed at novice sellers, the article elaborates on key factors such as technical barriers, functional scalability, cost structure, customization options, and customer support. It offers a comprehensive selection reference to help sellers choose the most suitable platform for their business development. The goal is to empower sellers to make informed decisions.

01/15/2026 Logistics Industry Insights
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Temus Rapid Global Expansion Tests Sellers Amid Growth

Temus Rapid Global Expansion Tests Sellers Amid Growth

Temu's low-price strategy has rapidly captured overseas markets, but also raised concerns about supplier profit margins and industry competition. This article analyzes Temu's strengths and challenges, explores suitable seller profiles for entering the platform, and emphasizes the importance of differentiated operations. It provides a reference for cross-border e-commerce sellers navigating the evolving landscape. Focusing on product uniqueness and brand building can help sellers thrive despite the competitive pressure from Temu's aggressive pricing tactics. Understanding the platform's dynamics is crucial for success.

01/16/2026 Logistics Industry Insights
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The Future of Smart Warehousing Technology-driven Transformation

The Future of Smart Warehousing Technology-driven Transformation

Smart warehousing utilizes automation, artificial intelligence, and other technologies to optimize logistics processes, enhancing inventory management and decision-making efficiency. Although the market value exceeded $23 billion in 2023 and is expected to reach $41 billion by 2027, the widespread adoption of this technology still requires significant effort. Decentralized warehousing networks accelerate delivery but face high capital investment challenges. Industry innovation is mainly led by large enterprises, while academic research focuses on operational issues, highlighting the significant potential of smart warehousing.

07/22/2025 Logistics
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North Shanghai Logistics Warehouse Gains Investor Interest

North Shanghai Logistics Warehouse Gains Investor Interest

North Shanghai is emerging as a new logistics hub with cost advantages. A company is constructing a 35,000 sqm high-standard platform warehouse with a double-layer, three-dimensional design. Featuring high load-bearing capacity and large power configuration, it can be converted into a cold storage facility. Expected delivery is in May-June 2017, providing businesses with an efficient and economical warehousing option in a strategically advantageous location. This presents a compelling investment opportunity in the rapidly growing North Shanghai logistics market.

08/22/2025 Warehousing
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Australian Dollar Trends Key Factors Shaping AUDUSD Rates

Australian Dollar Trends Key Factors Shaping AUDUSD Rates

This article provides a comprehensive analysis of the AUD/USD exchange rate, offering real-time data, influencing factors, and future trend forecasts. By understanding key drivers such as interest rate differentials, economic growth, and commodity prices, along with historical exchange rate data, readers can better grasp exchange rate movements. This knowledge empowers informed decision-making for international trade, investment, and travel activities. The analysis aims to provide a clear understanding of the dynamics affecting the AUD/USD pair and its potential future direction.

09/01/2025 Exchange Rate Query
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