Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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Guide to Optimizing Facebook Ad Targeting and Structure

Guide to Optimizing Facebook Ad Targeting and Structure

This article provides an in-depth analysis of the Facebook advertising algorithm, offering practical advice on setting advertising goals and optimizing ad structure. It aims to help e-commerce website owners better understand the mechanics of Facebook Ads, improve ad performance, and achieve a higher return on investment. The article covers key aspects of the algorithm and provides actionable strategies for maximizing ad effectiveness and driving sales for independent online stores.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
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DHL Profit Drop Signals Global Freight Sector Struggles

DHL Profit Drop Signals Global Freight Sector Struggles

Global freight downturn significantly impacted DHL's profits, with a slight revenue decrease. Logistics giants are focusing on cost reduction, efficiency improvements, and automation. A short-term market rebound is unlikely, requiring close monitoring of economic conditions and increased investment in innovation. The weakening global economy continues to put pressure on freight volumes and pricing, forcing companies like DHL to adapt and streamline operations to maintain profitability during this challenging period.

12/30/2025 Logistics Industry Insights
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US Rail Freight Declines Amid Economic Slowdown

US Rail Freight Declines Amid Economic Slowdown

For the week ending September 20th, U.S. rail freight and intermodal traffic experienced a year-over-year decrease. Grain and metallic ores shipments increased, while coal, miscellaneous carloads, and nonmetallic minerals declined. Year-to-date, both freight and intermodal volumes remain positive. Recommendations include increased infrastructure investment, promotion of technological innovation, optimization of transportation structure, strengthened industry collaboration, and improved regulatory policies to bolster future growth and efficiency.

02/04/2026 Logistics
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Prologis Reports Rebound in Logistics Real Estate Demand

Prologis Reports Rebound in Logistics Real Estate Demand

Logistics real estate demand rebounded in Q3, with increased net absorption, leasing volume, and project pipeline. Vacancy rates remained stable, and rental growth may accelerate. The market presents both opportunities and challenges. Overall, the sector shows positive signs of recovery and expansion, driven by evolving consumer behavior and supply chain dynamics. Monitoring key indicators like the IBI Index is crucial for understanding the market's trajectory and identifying potential investment opportunities.

02/04/2026 Logistics Industry Insights
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China Launches Antitrust Probe Into Google Amid US Trade Tensions

China Launches Antitrust Probe Into Google Amid US Trade Tensions

China has implemented retaliatory measures against US tariff policies, imposing tariffs on US goods such as coal and liquefied natural gas. Simultaneously, China has launched an anti-monopoly investigation into Google. This move is widely seen as a response to US trade protectionism, signaling an escalation of trade friction between the two countries. This escalation poses potential challenges to the global economy, adding uncertainty to international trade and investment flows.

02/04/2026 Customs Knowledge
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US Chamber Warns Aging Infrastructure Risks Global Trade

US Chamber Warns Aging Infrastructure Risks Global Trade

The U.S. Chamber of Commerce warns that aging U.S. infrastructure is causing bottlenecks at ports and in cities, exacerbating global trade delays. They urge swift modernization upgrades. Modernizing infrastructure will not only improve efficiency and reduce costs but also enhance U.S. competitiveness in the global economy and create jobs. This investment is crucial to alleviate current supply chain issues and ensure the long-term economic prosperity of the United States.

02/04/2026 Logistics Industry Insights
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Schwab Feds Datadriven Policy to Persist Through 2026

Schwab Feds Datadriven Policy to Persist Through 2026

Charles Schwab believes the Federal Reserve may stick to a 'data-dependent' strategy until 2026, with rate adjustments contingent on inflation and employment data. Market expectations anticipate potential rate cuts this year, but the risk of inflation resurgence shouldn't be overlooked. The Fed's independence is crucial. Regarding AI investment, focus on profitability. Investors should flexibly adjust their strategies. Simultaneously, Charles Schwab announced a CEO transition and a dividend increase.

02/05/2026 International Settlement
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Chinaaustralia Highspeed Rail Plan Stalls Over Challenges

Chinaaustralia Highspeed Rail Plan Stalls Over Challenges

The China-Australia high-speed rail concept faces numerous challenges across technical, economic, political, and environmental domains. The trans-ocean technology is highly complex, requiring substantial investment, navigating intricate geopolitical landscapes, and causing significant environmental impacts, clouding the project's future. Nevertheless, advancements in technology and international collaboration could potentially unlock new opportunities for this ambitious undertaking. Further in-depth feasibility studies are necessary to assess the true viability of this project.

02/05/2026 Logistics
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