US furniture giant United Furniture collapsed, and European Eve Sleep went bankrupt. Amazon and Shopee are also implementing layoffs, signaling a cooling trend in cross-border e-commerce. This downturn presents challenges for sellers. They need to actively adapt and navigate these difficult times together to overcome the obstacles and weather the storm. Resilience and strategic adjustments are crucial for survival in this evolving landscape.
Banggood, a well-known cross-border e-commerce seller in Guangzhou, is reportedly requiring employees to take early leave, with only 80% of the minimum wage paid the following month, raising concerns about the survival of cross-border e-commerce. Against the backdrop of a global economic downturn and high inflation, cross-border e-commerce companies face multiple challenges in supply chain and operations, urgently requiring transformation and upgrading. These difficulties highlight the pressures faced by businesses navigating a challenging economic climate and the need for adaptation to ensure long-term sustainability.
The cross-border e-commerce industry is facing a downturn, with operational personnel facing severe challenges amid layoffs. This article analyzes the current situation, proposing survival strategies such as upskilling, carefully selecting companies, and adjusting mindset. It also explores salary expectations and ways to break through the current difficulties, aiming to help cross-border e-commerce professionals find direction in adversity and prepare for the industry's recovery. The article provides guidance on navigating the challenging landscape and adapting to the evolving demands of the market.
A leading cross-border e-commerce company in Guangzhou was exposed for forcing employees to take rotational leave, a disguised form of layoffs, drawing industry attention. Facing the industry downturn, cross-border e-commerce employees should enhance their professional skills, expand their network, pay attention to trends, maintain a positive attitude, and prepare a Plan B to cope with challenges. This situation highlights the need for workers in this sector to proactively manage their careers and be prepared for potential job insecurity amidst economic fluctuations.
Cross-border e-commerce independent sites face multiple challenges including account suspensions, high costs, and strict regulations. Sustainable growth requires compliant operations, diversified traffic acquisition, optimized user experience, data analysis, and close attention to policy changes. Businesses should focus on building trust, providing excellent customer service, and adapting to the evolving landscape of international trade to mitigate risks and achieve long-term success. Diversifying marketing channels and fostering strong customer relationships are crucial for resilience in the face of these challenges.
