Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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FAA Cuts and Shutdown Threaten US Air Cargo Industry

FAA Cuts and Shutdown Threaten US Air Cargo Industry

The FAA's domestic flight reductions, combined with the government shutdown, are putting new pressure on US air cargo. Experts believe the flight cuts have a limited impact, with the key factors being the economic environment and global trade. A prolonged government shutdown could have a greater impact on FAA operations. Air cargo companies are closely monitoring the situation and assessing the risks. The industry is navigating these challenges while remaining focused on the broader economic landscape and its influence on cargo volumes.

01/15/2026 Logistics Industry Insights
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Maersk Customizes Supply Chain Solutions for Sudan Trade

Maersk Customizes Supply Chain Solutions for Sudan Trade

Maersk offers customized supply chain solutions to optimize trade with Sudan, including localized services such as customs clearance, inland transportation, warehousing and distribution, and project logistics. This is combined with comprehensive logistics solutions encompassing global ocean, air, and supply chain management. Through a digital platform, Maersk provides convenient features like instant booking confirmation and visualized route selection, empowering businesses to enhance their global trade competitiveness. These integrated solutions aim to streamline operations and improve efficiency for companies engaged in or looking to engage in trade with Sudan.

09/28/2025 Logistics
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UK Border Force WCO Boost Global Trade Security

UK Border Force WCO Boost Global Trade Security

The World Customs Organization (WCO), in collaboration with UK Border Force (UKBF), is upgrading the WCO Cargo Targeting System (WCO CTS) to enhance risk identification and response capabilities for customs administrations worldwide. This collaboration will leverage combined expertise to create more robust data processing and risk assessment functionalities. The upgraded system will support the WCO SAFE Framework, contributing to a more secure and efficient global trade system. The focus is on improving pre-arrival cargo inspection and bolstering overall trade security through advanced risk assessment techniques.

01/05/2026 Customs Knowledge
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Argentinas Open Skies Policy Boosts Economic Growth

Argentinas Open Skies Policy Boosts Economic Growth

Argentina's 'Open Skies' policy has significantly increased air passenger traffic and stimulated economic growth. Combined with economic reforms, the policy effectively curbed inflation and boosted investor confidence. Argentina's success story may encourage other Latin American countries to follow suit, promoting regional economic prosperity. This deregulation of the airline industry has proven beneficial, offering lessons for other nations seeking to improve their aviation sector and overall economic performance. The increased connectivity and competition fostered by the Open Skies agreement are key drivers of this positive impact.

01/07/2026 Logistics Industry Insights
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Ecommerce Firm Huakai Yibai Grows Despite Economic Slump

Ecommerce Firm Huakai Yibai Grows Despite Economic Slump

Huakai Yibai achieved counter-cyclical growth by employing a multi-category development strategy, precise product selection, efficient development, a focus on the European and American markets, and regular new product launches. This successfully mitigated the impact of economic cycle fluctuations. Their experience demonstrates that concentrating on niche product categories, combined with big data analysis and a rapid test-and-learn approach, is an effective way for cross-border e-commerce businesses to navigate economic cycles. This strategy allows for identifying profitable opportunities even during downturns.

01/06/2026 Logistics Industry Insights
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Amazon Tiktok Partner to Boost Ecommerce Sales

Amazon Tiktok Partner to Boost Ecommerce Sales

The collaboration between Amazon and TikTok signifies a major shift in e-commerce traffic patterns. Sellers need to pay attention to changes in platform traffic structure, refine inventory management, and expand competitive channels to off-site social media. Upgrading marketing models, adopting an omnichannel strategy, enhancing short video content output, and collaborating with influencers to build brand influence are crucial strategies. This partnership demands a proactive approach to adapt to the evolving landscape of online retail and leverage the combined power of e-commerce and social media.

01/06/2026 Logistics Industry Insights
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New Sellers Weigh Saas Vs Custom Ecommerce Platforms

New Sellers Weigh Saas Vs Custom Ecommerce Platforms

This article provides an in-depth comparison of SaaS website builders and self-built websites for creating independent online stores. It analyzes the advantages and disadvantages, cost structures, and target audiences of each approach. The article suggests that beginners should prioritize SaaS website builders, especially the business plan combined with social media marketing, to quickly enter the independent website market at a low cost. The final choice should be based on individual circumstances and needs, weighing the pros and cons before making a decision.

01/04/2026 Logistics Encyclopedia
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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