Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon FBA policies are undergoing significant changes! Effective March 31, 2026, the shared inventory program will be discontinued, and labeling rules will be reformed. Brand sellers meeting specific criteria can be exempt from labeling, while non-brand sellers will be required to apply Amazon labels. This article provides a detailed interpretation of the new regulations and offers strategies to navigate these changes smoothly. Stay informed and prepared to adapt your FBA operations to the evolving Amazon landscape.

01/26/2026 Logistics
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Tiktok Shop Merges Social Media and Ecommerce

Tiktok Shop Merges Social Media and Ecommerce

TikTok Shop is an innovative social commerce model that integrates merchants, influencers, and buyers, promoting product sales through short videos and live streams. This model transforms traditional shopping methods and provides new opportunities for brand marketing. It leverages the platform's massive user base and engaging content formats to drive sales and build brand awareness. By combining entertainment and commerce, TikTok Shop offers a unique and effective way for businesses to connect with consumers and drive revenue.

01/26/2026 Logistics Encyclopedia
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Retailers Boost Loyalty with Improved Tracking Systems

Retailers Boost Loyalty with Improved Tracking Systems

An efficient track and trace system is crucial for enhancing customer satisfaction and brand loyalty. By integrating technologies like barcodes and RFID with software systems, businesses can achieve end-to-end product monitoring, optimize their supply chain, improve operational efficiency, and build brand trust. Choosing the right track and trace solution can deliver long-term value for businesses. This enables better supply chain visibility, reduces counterfeiting, and ultimately fosters stronger relationships with customers through increased transparency and accountability.

01/29/2026 Logistics Industry Insights
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Cupshes PR Strategy Fuels North American Swimwear Expansion

Cupshes PR Strategy Fuels North American Swimwear Expansion

Cupshe swimwear successfully entered the North American market by leveraging China's supply chain advantages and a precise PR strategy. Through celebrity endorsements, targeted positioning, and content marketing, Cupshe effectively enhanced brand awareness, providing valuable experience for Chinese brands going global. The company's success highlights the importance of strategic PR in building brand recognition and navigating new markets, particularly in the competitive fashion industry. Their approach serves as a model for other Chinese brands seeking international expansion.

01/27/2026 Logistics Industry Insights
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Aqara Expands Smart Home Dominance in Luxury Markets

Aqara Expands Smart Home Dominance in Luxury Markets

Chinese smart home brand Aqara, leveraging its advantages within the Xiaomi ecosystem, has successfully entered the European and American markets through a diversified online and offline channel strategy. Aqara has gained global user recognition through technological innovation and localized operations. With annual revenue exceeding 1 billion RMB, it has become a leading brand in the smart home sector. Benefiting from the rapid growth of the global smart home market, Aqara is poised for even greater development opportunities.

01/28/2026 Logistics Industry Insights
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Tiktok Reshapes Social Media and Ecommerce with Short Videos

Tiktok Reshapes Social Media and Ecommerce with Short Videos

TikTok has become a global phenomenon with its short-form videos, personalized recommendations, and social interactions, transforming content consumption and empowering brand marketing and cross-border e-commerce. Its unique format and algorithm have created a powerful platform for reaching a diverse audience, driving engagement, and ultimately, boosting sales and brand awareness on a global scale. This makes it a crucial tool for businesses looking to expand their reach and connect with new customers in the digital age.

01/29/2026 Logistics Industry Insights
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Wildbird Blends Comfort and Style in New Baby Carrier

Wildbird Blends Comfort and Style in New Baby Carrier

This paper analyzes Wildbird baby carrier as an example, exploring how it creates a popular product that balances comfort and fashion through product innovation, mid-to-high-end brand positioning, comprehensive social media marketing, and precise advertising strategies. It provides valuable insights for maternal and infant brands looking to build successful products and brands in a competitive market. The study highlights the importance of understanding target audience needs and leveraging digital channels for effective brand building and sales growth.

01/30/2026 Logistics Industry Insights
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Amazon Hosts Ecommerce Export Event in Quanzhou

Amazon Hosts Ecommerce Export Event in Quanzhou

The "Amazon Brand Globalization Growth Camp (Quanzhou Station)" event will be held on August 7th, focusing on key aspects such as brand marketing, compliant operations, advertising optimization, and private domain traffic. Amazon official instructors, lawyers, and logistics experts will provide practical guidance to Quanzhou sellers, helping brands achieve sustainable growth on the Amazon platform. The event aims to equip sellers with the knowledge and strategies needed to navigate the complexities of the Amazon marketplace and build successful global brands.

02/03/2026 Logistics Industry Insights
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Snow Peak Expands US Outdoor Market with Japanese Craftsmanship

Snow Peak Expands US Outdoor Market with Japanese Craftsmanship

Snow Peak successfully brought the Japanese outdoor lifestyle to the global market, establishing a strong presence in Europe and the America, thanks to its relentless pursuit of quality and deep understanding of user needs. Key to its success are: unwavering commitment to quality - 'slow is fast'; ingenious design and functionality rooted in craftsmanship; and content-driven brand communication. Snow Peak's journey offers valuable lessons for Chinese brands venturing overseas, highlighting the importance of quality, design, and thoughtful brand storytelling.

02/03/2026 Logistics Industry Insights
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Crossborder Ecommerce Expands Via Overseas Media

Crossborder Ecommerce Expands Via Overseas Media

For cross-border e-commerce expanding into overseas markets, overseas media distribution is crucial. Selecting the right media distribution service provider, precise targeting, creating high-quality content, and continuously optimizing strategies are key for Chinese brands to succeed in the international market. Effective media outreach ensures brand visibility and credibility, driving traffic and sales. Careful planning and execution of a comprehensive media strategy are essential for establishing a strong brand presence and achieving sustainable growth in the global landscape.

02/03/2026 Logistics Industry Insights
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