A specialized event for cross-border e-commerce sellers will take place in Quanzhou on August 7, 2024, offering strategic insights for brand expansion on Amazon's global marketplace.
Key Event Highlights:
- Brand Enhancement: Strategies for international brand marketing and protection to stand out in competitive markets.
- Compliance Guidance: Risk mitigation approaches for sustainable cross-border operations.
- Practical Workshops: Case studies and operational techniques for brand growth.
Event Details
Date: August 7, 2024 (Wednesday) 14:10-18:00 (Registration begins at 13:30)
Location: Grand Ballroom, 3rd Floor, Quanzhou Wanda Vista Hotel, No.719 BaoZhou Road, Fengze District
Agenda Overview
1. Market Trends Analysis (14:10-14:20)
Joyce, Amazon Global Selling Regional Director for Fujian, will present 2024 market forecasts and emerging opportunities.
2. Brand Solutions Update (14:20-14:50)
Zhangjie from Amazon Brand Protection will demonstrate new tools including:
- Brand analytics features for traffic conversion
- Enhanced transparency program with API integration
- Updated operational frameworks
3. Intellectual Property Compliance (14:50-15:10)
Legal expert Lu Pei will address:
- Recent IP case studies in Western markets
- Dispute resolution approaches
- Common pitfalls in international IP registration
4. Advertising Optimization (15:10-15:50)
Amazon advertising specialist Lu Xiaolingfei will cover:
- Category-specific ad strategies
- Traffic precision improvement techniques
- Brand analytics integration for campaign planning
5. Logistics Solutions (15:50-16:00)
Shipping experts will present cost-reduction strategies including Amazon SAND program benefits.
6. Sustainability Initiatives (16:00-16:20)
Amazon advisor Steve Liu will explain environmental programs like Climate Pledge Friendly certification and sustainable packaging options.
7. Private Traffic Management (16:20-16:50)
Strategies for brand store optimization and customer retention will be presented by Amazon advertising instructor Lin Pengxiang.
8. Manufacturing Transition Case Study (16:50-17:20)
Huang Jie from Jianlin Home will share practical experiences about traditional manufacturers entering e-commerce.
9. Brand Development Framework (17:20-18:00)
Amazon trainer Ying Ying will outline growth stages from startup to established brand, including content optimization and self-assessment tools.
The summit concludes with additional opportunities for networking and knowledge exchange among participants.